TorchMedia | INSIGHTS


POPAI Shopper Marketing Survey

20 Aug 2010, Posted by TorchMedia in News

TorchMedia is proud to support an industry first Shopper Marketing Benchmark Survey. Run in conjunction with POPAI and ShopAbility, the survey gives a snapshot of the Shopper Marketing and Shopper Media landscapes and provides implement-able actions to help the sector grow. “Shopper Marketing – The Journey Begins” can be purchased on the POPAI website. Workshops on the findings of the report will be held as part of the Retail and Marketing at Retail Expos at Sydney Convention Centre on Wednesday 22…