TorchMedia | INSIGHTS


Shopper heat mapping

08 Jul 2010, Posted by TorchMedia in Grocery, News

TorchMedia has developed proprietary supermarket heat mapping technology, which maps ‘hot spots’ in the supermarket down to category level, based on Nielsen Panorama data. Heat maps can be generated for specific shopper groups, based on the concentration of foot traffic throughout the store. We can, for example, look at the Soccer Mum shopper segment, or we can focus on very specific user groups, such as light purchasers of potato chips and soft drinks. From these heat maps, we can see…