TorchMedia | INSIGHTS


New in liquor

16 Jun 2010, Posted by TorchMedia in News

TorchMedia has bolstered its in-store media offering in the liquor channel, with the addition of Floor Media in BWS bottle shops nationwide. TorchMedia now provides digital, floor and in-store radio advertising across the BWS network. Cameron Baxter, General Manager of Sales said: “Floor Media is an effective complementary medium to TorchMedia’s in-store digital and radio networks in BWS. It has a proven impact on liquor shoppers and will provide liquor brands with an additional means to build their brand presence…