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INSIGHTS

Torch launches iPhone app

04 May 2010, Posted by TorchMedia in News

TorchMedia is excited to launch a unique shopper media planning tool for the iPhone, built specifically for media planners and marketers working on path to purchase campaigns. The Shopper Media Planning Guide is a simple but highly practical tool – just select the variables that reflect your campaign objectives and brand characteristics, and the app will recommend the most relevant retail formats for your shopper media campaign. It’s user-friendly, easy-access and truly mobile – use it on the go and…