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INSIGHTS

MOVE launched

25 Feb 2010, Posted by TorchMedia in News

This week saw the long-awaited launch of MOVE, the first industry-wide audience measurement planning tool for outdoor media in Australia. MOVE, which stands for Measurement of Outdoor Visibility and Exposure, is modelled on the visibility-based methodologies currently being used in the UK and Europe, and covers approximately 60,000 individual advertising faces. The system introduces a “Likelihood To See” (LTS) index, determined by taking total audience numbers for a particular site and applying a range of visibility factors such as size,…