TorchMedia | INSIGHTS


Shoppers to see naked M&Ms

22 Feb 2010, Posted by TorchMedia in News

TorchMedia worked in conjunction with Starcom MediaVest to develop the Mars M&M’s ‘Bare All’ campaign, which appears during February / March across 100 Torchlites. TorchMedia is the exclusive retail media supplier for the campaign, which appears in major shopping centres including Westfield Chatswood, Hornsby, Parramatta, and Bondi Junction in NSW, Westfield Chermside and North Lakes in Queensland, and Westfield Doncaster, Southland and Geelong in Victoria. The posters have been lithographically printed two-flip (i.e. with two different images), and incorporate 3D…