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INSIGHTS

In-store marketing wins

10 Dec 2009, Posted by TorchMedia in News

According to The Elements Report released this month by Miller Zell as part of the 2009 In-store Marketing Summit, In-store marketing is more effective than traditional advertising. The report, which surveyed 999 American shoppers across a full spectrum of demographics, found that In-store communications was considered more effective than out-of-store advertising in raising product awareness and communicating product benefits. The report indicates that the changing shift in consumer’s attitudes should prompt retailers and manufacturers to place a larger focus on…