NSW Maritime is running a campaign to convey safety messaging across New South Wales using the TorchMedia Petro-Convenience advertising format.
The campaign, which encourages the use of lifejackets whilst boating, runs across the summer period starting early December, and placement is being specifically targeted to outlets in close proximity to major boat ramps.
Kirsty Dollisson, GM, Marketing & Commerical for TorchMedia says this form of advertising is a fantastic way to promote brands at the point of purchase, or broader campaigns such as this execution.
“In this instance we’ve been able to assist Maritime with geographically targeted locations for people on their way to boat ramps and jetty’s,” Kirsty said. “The station sponsorship has been popular among products which are not necessarily available at the outlet.”
Advertisers can promote their campaigns through a number of different locations throughout the petrol station via the national network by TorchMedia.