WHAT IS MOVE?
MOVE (Measurement of Outdoor Visibility and Exposure) is a web-based interactive planning tool for media buyers, advertisers and outdoor media operators. It is Australia’s first national industry-wide audience measurement system for Out-of-Home (OOH) media and world leading in that it covers all major OOH environments including roadside, airports, railway/bus stations, buses/trams and shopping centres. No international system measures audiences to the same depth as MOVE.
MOVE has has been endorsed by the Outdoor Media Association (OMA), the Media Federation of Australia (MFA) and the Australian Association of National Advertisers (AANA).
THERE ARE ON AVERAGE 48 MILLION PASSENGER JOURNEYS ACROSS THE EASTERN SEABOARD TRAIN NETWORKS EVERY MONTH
TORCHMEDIA’S STANDARD MEDIA RATE CARD DELIVERS A CPM CONSISTENTLY AROUND $5 FOR ALL PACKAGES
For MOVE data results for our External Trains formats in Sydney, Melbourne or Brisbane, please contact your TorchMedia Sales Representative.