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NEWS

TorchMedia has secured the rights to sell all internal and external media on the Sydney Light Rail Network (SLRN). The network transports more than 7.5 million commuters annually to the Sydney CBD from the Inner West via Pyrmont, Glebe and Leichhardt.  Sydney Light Rail is central to the delivery of transport to major events in Sydney’s Darling Harbour, including New Year’s Eve and Vivid Sydney, as well as being an integral part of the daily commute for thousands of students…

Andrew Gibson to Take Part in Vinnie’s CEO Sleepout

21 May 2015, Posted by TorchMedia in Blog, News

Our CEO, Andrew Gibson, will again be taking part in the annual Vinnie’s CEO Sleepout on June 18, to raise funds and awareness for the homeless in Australia. You too could be part of this amazing cause, by kindly donating to Vinnie’s. Please click on the link below: www.ceosleepout.org.au/ceos/nsw-ceos/?sort=fName A message from our CEO- Andrew Gibson: “On the 18th June, on behalf of the Claude Group I will be sleeping outside to raise funds and awareness for the homeless in…

TorchMedia and Sydney Trains have partnered with Destination NSW to promote the 2015 State of Origin. The campaign consists of 11 fully branded State of Origin  trains operating ahead of the series opening match in Sydney next week. The promotional images will be seen all around the city of Sydney throughout the duration of the State of Origin event. Minister for Trade, Tourism and Major Events Stuart Ayres and Minister for Transport and Infrastructure Andrew Constance unveiled the impactful train campaign…

THE MOTHER OF ALL CAMPAIGNS

08 May 2015, Posted by TorchMedia in News, Transit

Out-of-Home media specialist, TorchMedia, has launched its largest campaign to date with a national promotion for Mother energy drinks. Utilising panels across 21 trains in Sydney and door decals in petrol stations around the country, the campaign has a potential reach of nearly 30 million consumers.   The bold creative encourages customers and commuters to ‘Conquer The Day’ with the help of Mother’s range of energy drinks. The campaign will help Mother hit consumers at key points of the day…

ANZAC Day 100th Anniversary

24 Apr 2015, Posted by TorchMedia in Transit

TorchMedia has partnered with Metro Trains Melbourne and the Retired Servicemen’s League of Victoria to commend the 100th Anniversary of ANZAC Day.  The new campaign will appear across Melbourne metropolitan trains in the lead up to ANZAC Day, beginning April 13th. The train wrap decal promotes the ANZAC Appeal, an initiative by the RSL to raise money for returned servicemen by selling badges. The badges are in the shape of the iconic Rising Sun emblem which has been used for…

WHO’S REALLY CATCHING THE TRAIN?

01 Apr 2015, Posted by TorchMedia in Blog, Research, Transit

If you have not considered using train media, perhaps the underlying reason is your understanding of the train audience is based on myths rather than facts. Well, today it’s all about the facts. Approximately 1.5 million people in Sydney catch the train every day. But exactly who is who you ask? Well: Want to get really nosey and know where they’re going? Myth is, a narrower market such as students, Tradies and Blue Collar workers. So, now we know… it’s…