TorchMedia | NEWS


Torch appoints Marketing Director

08 Mar 2011, Posted by TorchMedia in News

TorchMedia has promoted Steve Jones to the new role of Marketing Director. Jones, who has been at Torch for three years as Strategy Director, will manage a team of five and continue to oversee the strategy department. As Strategy Director, Jones was responsible for developing a number of planning tools and overseeing research projects that have helped grow the local shopper media market. Prior to Torch, Jones was Strategy Integration Manager at Australian Radio Network (ARN), and he has also spent…

Get involved and build shopper marketing

02 Mar 2011, Posted by TorchMedia in Blog, Grocery

Shopper Marketing is carving out an important and valued role in the marketing landscape in Australia, but it needs your help to continue its growth. Last year’s inaugural Australian Shopper Marketing & Industry Survey – conducted by POPAI and ShopAbility, and supported by TorchMedia – was an important step in creating benchmarks for the nascent industry and led to a raft of measures to improve the industry. This year, the survey returns to continue to help shape and define Shopper Marketing in…

Mobile advertising adds to the mix

22 Feb 2011, Posted by TorchMedia in Blog, Innovation

Today’s media landscape is complex to navigate and it’s only getting more complicated, according to a recent study that suggests Aussie consumers are embracing mobile advertising. The research from InMobi and ComScore found that Australians are more willing to receive ads on their mobiles than any other market in the world. The study covered 22,000 people from 14 countries with three-quarters of respondents from Australia saying they would be comfortable with mobile advertising. Almost half (48%) said they would be “very comfortable”….

Torch welcomes Gilroy

22 Feb 2011, Posted by TorchMedia in News

This month we welcome another experienced salesman into the TorchMedia fold, with Andy Gilroy coming on board as NSW Sales Director. Andy took up his position on 21 February and boasts a media career that spans 15 years across TV, radio, out-of-home, and media agency. Most recently, he was National Sales Manager at Eye Shop across Australia and New Zealand since 2007. Cameron Baxter, General Manager Sales at TorchMedia, said each member of the company’s sales team brings big media…

New stars on the shelf

10 Feb 2011, Posted by TorchMedia in Blog, Grocery

Larger supermarkets can carry up to 40,000 product lines, so how can shoppers find the best new products hitting the shelves? Product of the Year Awards – Australia’s largest independent consumer survey of new products – does the investigating for you and this month revealed its 2011 winners. Five thousand Aussie consumers sorted through products from 21 categories – including packaged goods, health, beauty, cleaning and pet care – to vote for the most innovative new products. Some of the winners…

Opportunity in the milk wars

09 Feb 2011, Posted by TorchMedia in Blog, Grocery

A lot has been written of late about the milk wars between the major supermarkets that has seen the price of own label milk slashed to $1 a litre and the effect it could have on the dairy market. While some shoppers are bound to be happy about the savings, marketers of branded milk would be wrong to start crying over this. Price is just one factor that influences purchasing decisions, and value is usually more closely scrutinised by shoppers. Indeed, the price…