TorchMedia | NEWS


Are shoppers sick of bargains?

07 Feb 2011, Posted by TorchMedia in Blog, Grocery, Research

We all love a deal or a discount, but it seems sales promotions are losing their impact with shoppers. Marketers fond of using special prices and bonus offers to get their stock moving out the door will be disturbed to read recent research by SymphonyIRI, revealed in AdAgerecently. SymphonyIRI found that although the percentage of packaged goods using price promotions increased markedly for the second consecutive year in 2010, the average volume lift per promotion fell. Are shoppers really tired of…

The purpose behind the jargon

31 Jan 2011, Posted by TorchMedia in Blog, Grocery

The latest catchcry we’ve heard from Procter & Gamble’s marketing gurus is “purpose driven branding”. Surely all branding is driven by a purpose? Or, taking a more forgiving approach, how is that different from cause related marketing? In a recent interview with The Economic Times, P&G’s global marketing & brand building officer Marc Pritchard attempted to explain. Purpose in P&G-speak is much more than a cause or a corporate responsibility, it takes a broad view of how a product improves the…

Enter the fourth dimension

20 Dec 2010, Posted by TorchMedia in Blog, Retail

Since Avatar, 3D cinema is no longer just an excuse for wearing novelty glasses. It’s no longer just about Jaws jumping out at you at the drive-in. High impact without tacky gimmicks is now possible. And marketers are really embracing the third dimension in the retail space too. After all, it’s about standing out. This Christmas retailers are taking 3D outside the store… or at least putting it on the outside of their stores. Check out Saks’ Fifth Avenue building in New…

B&T Media Brand of the Year

07 Dec 2010, Posted by TorchMedia in Awards, News

A young media company setting the agenda for Shopper Media has beaten the big guns to be named B&T Magazine’s Media Brand of the Year. TorchMedia is thrilled with the accolade, as the company approaches its fourth birthday. The brand was created from scratch after the acquisition of several small businesses offering shopper-facing media. The judges noted TorchMedia’s double-digit revenue growth and impressive growth in brand awareness.

Experiential campaigns

26 Nov 2010, Posted by TorchMedia in News

It’s now even easier to give shoppers a reason to buy your product, with new Experiential campaigns available from TorchMedia. Both inside and immediately outside the store, as brand experiences or sampling promotions, these campaigns can be booked directly with your TorchMedia Representative. Click here to find out more about this new service.

Torch shortlisted in B&T Awards

10 Nov 2010, Posted by TorchMedia in News

TorchMedia has been named a finalist in three categories for the prestigious B&T Awards 2010. Despite entries being up 20% on 2009 levels, TorchMedia’s impressive year saw it shortlisted for the Marketing Team of the Year, Media Sales Team of the Year, and Media Brand of the Year categories. Highlights of TorchMedia’s year include the introduction of sophisticated planning tools such as the iPhone media planning app, heat mapping technology and the spearheading of research into the role of shopper…