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NEWS

ALIA 2010

09 Nov 2010, Posted by TorchMedia in Awards, News

Last month, more than 750 leading suppliers, retailers, hoteliers and bartenders converged on Luna Park to celebrate the liquor industry’s achievements in a carnival-themed gala. Co-hosted by TorchMedia, Coca-Cola Amatil and Intrust Super, images from the 2010 Australian Liquor Industry Awards are now available online.

Lucky number competition

22 Oct 2010, Posted by TorchMedia in News

To celebrate the launch of the inaugural Retail Speak publication, we are giving away 5 prizes to lucky readers. The draw has been made and the winning numbers are: 438, 207, 270, 587 and 138! Congratulations to… Alexandria Lavan from Ikon Communications, Sydney Apple iPad 32GB Hayley Clarke from Starcom Mediavest, Melbourne Panasonic Viera 50” HD digital plasma TV Jessica Matthews from OMD, Sydney Bose Quiet Comfort IS Acoustic Noise Cancelling Headphones Amie Lever from Mindshare World, Sydney $600 WISH…

Retail Speak #1

22 Oct 2010, Posted by TorchMedia in News

TorchMedia’s first edition of Retail Speak – the magazine that keeps you up to date with the latest campaigns, shopper marketing techniques and media planning tools – is now available online as an eBook. Contributors to this issue include: Activations expert Andrew Turley from Convert Momentum’s Richard Sellors on in-store real estate ShopAbility’s Norrelle Goldring on the industry first shopper marketing survey Brush up on your shopper marketing terminology and learn something new from the industry’s top performers. View Retail…

POPAI Shopper Marketing Survey

20 Aug 2010, Posted by TorchMedia in News

TorchMedia is proud to support an industry first Shopper Marketing Benchmark Survey. Run in conjunction with POPAI and ShopAbility, the survey gives a snapshot of the Shopper Marketing and Shopper Media landscapes and provides implement-able actions to help the sector grow. “Shopper Marketing – The Journey Begins” can be purchased on the POPAI website. Workshops on the findings of the report will be held as part of the Retail and Marketing at Retail Expos at Sydney Convention Centre on Wednesday 22…

Strong Q2 growth for OOH

15 Jul 2010, Posted by TorchMedia in News

Out-of-Home has continued its strong growth in 2010 netting a 22% increase in sales in quarter two compared to the same period in 2009, the Chief Executive of the Outdoor Media Association, Charmaine Moldrich, said today. Net revenue for the quarter increased to $110 million compared to $90 million in 2009. This follows on from the growth of 9% achieved in the first quarter 2010, and gives a solid 15% growth for the first half of the year. Ms Moldrich…

Shopper heat mapping

08 Jul 2010, Posted by TorchMedia in Grocery, News

TorchMedia has developed proprietary supermarket heat mapping technology, which maps ‘hot spots’ in the supermarket down to category level, based on Nielsen Panorama data. Heat maps can be generated for specific shopper groups, based on the concentration of foot traffic throughout the store. We can, for example, look at the Soccer Mum shopper segment, or we can focus on very specific user groups, such as light purchasers of potato chips and soft drinks. From these heat maps, we can see…