TorchMedia | NEWS


OMA launches Big Issue campaign

23 Jun 2010, Posted by TorchMedia in News

TorchMedia recently had the privilege of attending the OMA launch of The Big Issue’s 2010 outdoor media campaign, held at the Justice & Police Museum on June 21. The Outdoor Media Association and its members are long-standing supporters of The Big Issue, providing an annual pro bono outdoor media campaign to the Street Magazine Enterprise and its hundreds of vendors across the country. In support of The Big Issue, TorchMedia has contributed a Pharmacy campaign for one month. This year’s…

The Vinnies CEO Sleepout

23 Jun 2010, Posted by TorchMedia in News

In support of our primary charity, the St Vincent de Paul society, Brian Freeman, GM Asset Management & Partner Relations, took to the Sydney streets to brave a cold winter night on a bed of cardboard. Stepping in for injured CEO Andrew Gibson, Brian participated in the Vinnies CEO Sleepout on June 17 to raise much needed funds and awareness for the homeless in Australia. Nearly half of Australia’s homeless are women and sadly, around thirty percent are children. Andrew…

New in liquor

16 Jun 2010, Posted by TorchMedia in News

TorchMedia has bolstered its in-store media offering in the liquor channel, with the addition of Floor Media in BWS bottle shops nationwide. TorchMedia now provides digital, floor and in-store radio advertising across the BWS network. Cameron Baxter, General Manager of Sales said: “Floor Media is an effective complementary medium to TorchMedia’s in-store digital and radio networks in BWS. It has a proven impact on liquor shoppers and will provide liquor brands with an additional means to build their brand presence…

New in Take

31 May 2010, Posted by TorchMedia in Grocery, News

Torch has an exciting new in-store offering – our successful Take format is now available in the Cheese Barge in Woolworths stores nationally. 64% of Main Grocery Buyers ‘prefer advertising which gives information’.¹ The Cheese Barge Take is ideal for product information and serving suggestions which continue the connection with shoppers after they leave the store. The format also offers the opportunity for complementary placement – ideal for driving shoppers to the aisles of complementary products. Contact us to learn…

Torch offers experiential

13 May 2010, Posted by TorchMedia in Grocery, News

We’re excited to announce we’ve added experiential services to our shopper media portfolio. We now offer sampling, product demonstrations and live brand experiences in both retail and non-retail environments. Cameron Baxter, National Sales Director, said: “TorchMedia has built a powerful network of media options for advertisers seeking to influence shoppers, and now that we can provide Experiential services to our clients, we believe that we have the shopper journey covered. Delivering brand experiences to shoppers prior to entering the store…

Torch launches iPhone app

04 May 2010, Posted by TorchMedia in News

TorchMedia is excited to launch a unique shopper media planning tool for the iPhone, built specifically for media planners and marketers working on path to purchase campaigns. The Shopper Media Planning Guide is a simple but highly practical tool – just select the variables that reflect your campaign objectives and brand characteristics, and the app will recommend the most relevant retail formats for your shopper media campaign. It’s user-friendly, easy-access and truly mobile – use it on the go and…