TorchMedia | NEWS


Pharmacy Channel on a roll

15 Mar 2010, Posted by TorchMedia in News, Pharmacy

TorchMedia’s Pharmacy Channel continues to grow, with 35 new screens already rolled out in community pharmacies this month. The number of screens live nationwide is set to hit 400 by the end of March, with a further 200 on the way. Endorsed by the Pharmacy Guild of Australia, the Pharmacy Channel is a network of digital screens placed above the dispensary in pharmacies nationwide. The network plays a mix of news, sport, weather, Pharmacy Guild messages and targeted advertising.

MOVE launched

25 Feb 2010, Posted by TorchMedia in News

This week saw the long-awaited launch of MOVE, the first industry-wide audience measurement planning tool for outdoor media in Australia. MOVE, which stands for Measurement of Outdoor Visibility and Exposure, is modelled on the visibility-based methodologies currently being used in the UK and Europe, and covers approximately 60,000 individual advertising faces. The system introduces a “Likelihood To See” (LTS) index, determined by taking total audience numbers for a particular site and applying a range of visibility factors such as size,…

Shoppers to see naked M&Ms

22 Feb 2010, Posted by TorchMedia in News

TorchMedia worked in conjunction with Starcom MediaVest to develop the Mars M&M’s ‘Bare All’ campaign, which appears during February / March across 100 Torchlites. TorchMedia is the exclusive retail media supplier for the campaign, which appears in major shopping centres including Westfield Chatswood, Hornsby, Parramatta, and Bondi Junction in NSW, Westfield Chermside and North Lakes in Queensland, and Westfield Doncaster, Southland and Geelong in Victoria. The posters have been lithographically printed two-flip (i.e. with two different images), and incorporate 3D…

Product of the Year awards

09 Feb 2010, Posted by TorchMedia in Grocery, News

The winners of the inaugural Product of the Year awards have been announced. TorchMedia and Retail World are the Australian sponsors of the awards, which recognise the most innovative brands in the launch of new products. TorchMedia’s Kirsty Dollisson, General Manager – Marketing & Commercial, sat on a judging panel chaired by Luke Dunkerley, Woolworths General Manager – Marketing, to initially vet the products before turning the final decision over to a public vote. The winning products have the option…

A new home for TorchMedia

04 Feb 2010, Posted by TorchMedia in Grocery, News

Welcome to a new year and a new-look TorchMedia website! It’s been a while in the making, so we’d like to introduce you to some of its new features: Shoppersphere Shoppers are different, and so are their shopping missions – you wouldn’t speak to a Bachelor Pad shopper on an emergency shop the way you speak to a Soccer Mum shopper on her weekly stock up shop. Learn how to spot shoppers and maximise your shopper media effectiveness. Tools It’s…

In-store marketing wins

10 Dec 2009, Posted by TorchMedia in News

According to The Elements Report released this month by Miller Zell as part of the 2009 In-store Marketing Summit, In-store marketing is more effective than traditional advertising. The report, which surveyed 999 American shoppers across a full spectrum of demographics, found that In-store communications was considered more effective than out-of-store advertising in raising product awareness and communicating product benefits. The report indicates that the changing shift in consumer’s attitudes should prompt retailers and manufacturers to place a larger focus on…