TorchMedia has increased its maxi floor portfolio offering, with the super sized advertising decals now available to be placed at the entrances of 111 grocery outlets and 68 discount department stores across Stockland, Centro and AMP shopping centres. Impossible to miss, Maxi Floor Decals provide unparalleled cut-through in a highly competitive environment and ensure that your brand is fresh in the shopper’s mind when they enter the store.
Last week, the Liquor Merchants Association of Australia (LMAA) in association with Nielsen presented the inaugural Nielsen Global Liquor Symposium and Global Wine Forum at Doltone House in Pyrmont, Sydney. With key liquor industry representatives from Australia, New Zealand, the UK and America, it was a great opportunity to gain some valuable market intelligence abouthe current state of play and emerging trends in the liquor industry… While alcohol beverages are sometimes thought to be recession proof, we are seeing significant…
TorchMedia is a finalist at the annual AMI Awards for Marketing Excellence for the category of Consumer Insights. This category recognises the use of research to provide insights into customer behaviour which are used to create improvements in brand or business performance. Winners will be announced on Wednesday the 28th October. TorchMedia is also a finalist at the B&T Awards for two categories.
TorchMedia has partnered with the 2010 Product of the Year awards, and will launch a national campaign promoting the winners of the competition. The Product of the Year awards identify the best annual innovations in FMCG. In doing so, they deliver increased sales to most innovative manufacturers, and help shoppers find the most innovative new products on the shelves. Have you entered yet? Visit http://www.productoftheyear.com.au