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NEWS

Outdoor maintains double digit growth

23 Mar 2015, Posted by TorchMedia in Insights, News, Research, Retail, Transit

OMA Media Release The Out-of-Home (OOH) industry today reported net revenue of $48.3 million for the month of February, an increase of 23.8% from the same month last year which posted net revenue of $39.0 million.* The OOH industry finished 2014 on a record high of $602 million, a 10% increase from 2013. Category figures February 2015: Roadside Billboards (over and under 25 square metres)  $16.6 million Roadside Other (street furniture, taxis, bus/tram externals) $16.2 million Transport (including airports) $9.5 million…

Make Your Brand Sing This Festive Season

15 Dec 2014, Posted by TorchMedia in Retail

Kirsty Dollisson, GM – TorchMedia The Christmas season has a tendency to spark a war of formats and while popularity around online and mobile advertising continues to increase, Bricks and Mortar stores remain the true favourite amongst shoppers come Christmas time. For brands, this is generally your peak sales period and it’s essential to get it right, so there’s no better time to review your in-store point of sales opportunities and put your brand at the forefront of shoppers’ minds….

Happy festive season!

10 Dec 2014, Posted by TorchMedia in Uncategorized

It’s been a great year for the TorchMedia team, and we’d like to thank you for your support. We wish you a safe and enjoyable Christmas break, and a fantastic year ahead! Our offices will be closed from Tuesday, December 23 and will reopen Monday, January 12 2014. If you need to contact us, please call 1300 887 450. Can’t see our special holiday message below? Click here to view it on YouTube.

With Aussies flocking outside over the next few months to take advantage of the superior weather, what does it mean for brands? The Outdoor Media Association is urging advertisers to go where their audience goes, and head outdoors over the warmer months. The association wants to counter the decline in ad spend over the summer months that has emerged in recent years. The OMA claims that 54% of people believe they are “more aware” of outdoor advertising over summer, particularly those…

TorchMedia Promotes Browne in Queensland

11 May 2014, Posted by TorchMedia in News, Transit

Following the announcement that TorchMedia has been awarded contracts to manage all exterior advertising on rail across Australia’s eastern seaboard, the company has made further changes to its team in Queensland. TorchMedia has promoted Queensland based Matthew Browne to oversee the sales function for the sunshine state. Joining Torch less than 12 months ago, Browne, a former EYE and Seven media professional will now oversee all channels in the company’s offering. Initially joining TorchMedia to introduce the new Queensland Rail advertising formats…