TorchMedia | NEWS


BWS expansion

30 Jul 2013, Posted by TorchMedia in News

TorchMedia has bolstered its in-store media offering in the liquor channel, with the addition of shelf mounted fins in BWS bottle shops nationwide. TorchMedia now provides digital, floor, in-store radio and shelf fins advertising across the network. Kirsty Dollisson, General Manager of TorchMedia, said demand for brands to promote their message at shelf prompted the introduction of the fin format. “Liquor manufactures saw the success this medium had in the supermarket channel and the positive impact on shoppers,” she explained….

CEO participates in sleepout

17 Jul 2013, Posted by TorchMedia in News

OMA Member and TorchMedia CEO Andrew Gibson braved the cold on 20 June to take part in The Vinnies CEO Sleepout event in Sydney. This annual event commenced in 2006 and engages business leaders to raise awareness and funds to help people who are living on the streets. To date the event has raised over $13million for Vinnies Homeless Services across Australia. “As a company we support Vinnies as our primary charity and the CEO Sleepout is something we have…

TorchMedia expands in Queensland

09 Jul 2013, Posted by TorchMedia in News, Transit

Following being named the exclusive media provider for the exterior advertising on the Queensland Rail network, TorchMedia has recruited former Seven, Eye and Adshel salesman Matthew Browne to look after the company’s Queensland out-of-home assets. The Brisbane based media professional is responsible for managing key relationships and developing new business across the Sunshine State. Matthew says he is looking forward to joining the Out-of-home operator and says he believes in the product he is managing. He will oversee the exciting…

Kirsty Dollisson shortlisted for award

21 Jun 2013, Posted by TorchMedia in Awards, News

As a part of B&Ts MAD Week festival, TorchMedia’s very own Kirsty Dollisson has been short listed for the inaugural Women in Media Awards. Kirsty is being rewarded for her extremely hard work and leadership within TorchMedia, with a nomination in the Marketing category. The new program recognises exceptional women who have achieved success in fields of marketing, creative, media, sales, digital and PR and celebrates their invaluable contribution through leadership and innovation. Kirsty has been revolutionary in her role…

If you’re wondering why Out of Home (OOH) advertising during commuting times has taken off so significantly in Australia, all you need do is look at our recent commuting statistics.  The last national Census of Population and Housing revealed a surprising 23 percent increase in train commuters to our greater capital cities and an almost 20 percent increase in bus commuting, compared to figures released in 2006.¹ Commuters’ consumption of media has changed, too.  The digital revolution has led to…

As brands and retailers seek advanced technology to target more effectively and personalise their consumer offers, facial recognition technology is still a tool on the table for discussion.  While it’s not a new technology, the applications for its use are alive and flourishing, and we’re starting to see some advancement globally in the retail sector. We’ve seen the successful use of facial recognition technology in law enforcement, security and casinos for years.  Recently facial recognition cameras scanned fans walking through…