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NEWS

Everyone enjoys a good mythbuster.  Those compelling scientific experiments that separate fact from fiction.  And now, TorchMedia, together with its research partner ShopAbility, is about to bust or prove a few grocery myths as part of one of the largest Australian consumer studies into grocery shopper behaviour. The study will encompass between 5,000 – 10,000 shoppers nationally covering the entire grocery channel including the majors and key independents. Code named Project Hogwash, the research will reconstruct the hugely successful key…

Jeans for Genes Day

13 Aug 2012, Posted by TorchMedia in News

On Friday August 3, TorchMedia and parent company Claude Group hosted a Fancy Pants Jeans for Genes day in the office. Since its inception in 1958, CMRI (Children’s Medical Research Institute) has been a pioneer in the field of paediatric medical research. Its many achievements include increasing survival rates of premature babies, establishing Australia’s first research unit for newborns, developing lifesaving microsurgery techniques, and introducing vaccines that protect against a number of potentially fatal or disabling childhood diseases. Medical research…

Hogwash entrants go bananas

19 Jul 2012, Posted by TorchMedia in Grocery, News

Over the past few weeks TorchMedia put a call out to people in the industry looking for myths surrounding the behavior in the grocery environment. As expected some of the myths were humourous but unfortunately didn’t hold a lot of benefit for the industry as a research topic. For Example: “Do bananas in the top of your trolley mean you are single and looking to date?” The five myths that TorchMedia will bust in their major research project are: Each…

Have you noticed that despite our high smartphone penetration in Australia, supermarket brands are still shy when it comes to using QR Codes at the point of purchase? Used extensively overseas, QR Codes still present brands with a terrific opportunity to expand their dialogue and connect with consumers both at and beyond the shelf.  Putting strategy into your QR Code is the key to its successful usage and return on investment.  Here are a few TorchMedia tips to have a…

Fill your car for free

04 Jul 2012, Posted by TorchMedia in News, Petrol

On Tuesday, a Burwood petrol station offered free fuel as part of a campaign to promote the use of ethanol blended fuels. As part of this campaign, TorchMedia used this opportunity to show off their new Station Sponsorship format, promoting the E10 message throughout the forecourt. Kirsty Dollisson, General Manager, Marketing & Commercial said that this format is a proven way to connect with consumers on approach to their point of purchase. “This is a great way to showcase the…

Kirsty Dollisson on Qantas Radio

06 Jun 2012, Posted by TorchMedia in Grocery, News

TorchMedia’s Kirsty Dollisson was invited to take part in an interview with Alan Kohler for Qantas Inflight Radio. The interview, part of the Talking Business channel, will air throughout June. Kirsty spoke to Alan about the changing landscape in shopper marketing here in Australia and beyond. She explains how clever FMCG manufacturers are using this form of promotion to grab the attention of the grocery buyer, in-store and at key touch points in the lead up to the purchase decision….