TorchMedia | NEWS


If you’re a pharmacy, or a brand whose product is listed in one, you’ll be fascinated by the findings of our 2011/12 Project RX consumer study.  Understanding the pharmacy shopper and what moves them to purchase was the key motivator behind our research, conducted nationally among 1,041 shoppers in the pharmacy channel. The study reveals just how under-utilised the pharmacy is as an effective retail channel and how pharmacies can target shopper segments carving a role beyond script fill to…

Warming up the frozen category

21 May 2012, Posted by TorchMedia in Blog, Grocery, Research

If you think it’s cold outside at the moment, shoppers are telling us that the frozen food aisle really feels like Siberia.  Recently, we undertook a comprehensive study of the frozen food category in supermarkets with our research partners, ShopAbility. Aptly code named Project Siberia, 1,342 frozen-category shoppers indicated this extensive piece of supermarket real estate felt as barren and cold as one of the most inhospitable places on the planet!  The warmth, colour and navigation that exists in the…

2012 Vinnies CEO Sleepout

17 Apr 2012, Posted by TorchMedia in News

On Thursday 21st June 2012 our CEO Andrew Gibson spent the night sleeping out rough to raise funds and awareness for the homeless in Australia at Carriageworks Sydney. Andrew Gibson raised a total of $13,630 donated to the ongoing provision of Vinnies’ homeless services across the country. “One night sleeping out is no hardship but if you had no option every night then it would go from being an adventure to a nightmare few if any of us will have…

Torch unleashes anarchy

30 Mar 2012, Posted by TorchMedia in Grocery, News

For the launch of the innovative new Lynx range, Anarchy, Unilever worked with TorchMedia to develop a larger than life in-store campaign demanding the attention shoppers passing the male grooming section. Anarchy is a first of its kind for Lynx offering a male and female variant. Strong in store presence was an integral objective to ensure females are aware of the new offering. Duncan Robertson, Senior Brand Manager for Male Grooming Brands, said supporting our brands in-store is crucial in…

Torch appoint Sales Manager

27 Feb 2012, Posted by TorchMedia in News

TorchMedia has appointed Kym Mason as NSW Sales Manager, bringing 17 years of experience to the team. Reporting to CEO, Andrew Gibson, Mason will drive business development and integrated media solutions across all facets of TorchMedia. With a extensive history in media Mason will work on existing key clients as well as introducing new direct and agency relationships. Mason has previously worked for major media providers such as Fairfax, APN Outdoor and most recently Sensis Digital Media. At Sensis, Mason…

TorchMedia connects with Woolworths Online

23 Feb 2012, Posted by TorchMedia in News

One of the biggest challenges FMCG’s face is communicating with the shopper audience in a competitive grocery environment. For the past 5-years, TorchMedia has helped place FMCG brands in the spotlight at the point of purchase and can now offer online space with the country’s largest grocery retailer. TorchMedia, Australia’s only media network dedicated to the retail environment, is proud to announce the ability to offer Woolworths Online advertising solutions and sampling through the retail giant’s online shopping portal. Kirsty…