TorchMedia | NEWS


Finalist for the B&T Awards 2011

12 Oct 2011, Posted by TorchMedia in Awards, News

TorchMedia has been named a finalist in one category for the prestigious B&T Awards 2011. Despite entries being up 12% on 2010 levels, TorchMedia’s impressive year saw it shortlisted for the Media Brand of the Year after winning this last year. Highlights of TorchMedia’s year include the introduction of TorchMan and the Moment of Truth campaign. The B&T Awards 2011 received more than 297 entries across 24 categories. Winners will be announced on Friday 2 December at Royal Randwick in Sydney, at…

Stock-up versus top-up

12 Oct 2011, Posted by TorchMedia in News

78% of MGB’s will do a main stock-up shop in a typical week, 66% will do a top-up. Half of MGB’s (52%) will do both! You could argue that there is more potential for Cart (cost and share of inventory aside), as there is a higher % of grocery shoppers that do a main shop each week. However, when you take frequency of visitation into consideration, the actual potential of shopper visits is higher for top-up shops. Main shop: 9,807,000 (78%) …

Mars takes global parent brand to new heights

06 Oct 2011, Posted by TorchMedia in Blog

Mars has become the latest food giant to focus on the parent brand in its latest round of marketing. A new website at and new initiatives such as nutritional information are trying to position Mars as a responsible, sustainable brand manufacturer, from this month (October). Pet foods Pedigree and Whiskas, packaged rice Uncle Ben’s and a raft of chocolate brands have until now received individual marketing attention. You can read more about what Mars is saying here. Other companies,…

The summer shopping rush

23 Aug 2011, Posted by TorchMedia in Grocery, News, Pharmacy

TorchMedia has released a summer sales package series to help marketers take advantage of the surge in in-store traffic in the grocery and liquor over channel summer as shoppers prepare for the festive season. The Christmas/Summer period brings a massive spike in traffic to supermarkets and liquor stores, sending shopper media’s already low CPMs even lower. The last summer shopping period* saw a 100% rise in confectionery gifting, an 89% increase in insect control sales, a 27.2% spike in liquor…

Apollo’s Melbourne expansion

02 Aug 2011, Posted by TorchMedia in Blog

With so many FMCG companies based in Melbourne, it’s not surprising to see shopper marketing agency Apollo Marketing setting up an office in the southern capital. Apollo’s Melbourne-based clients – including Fosters, Coca-Cola, National Foods, Nestlé Peters, SPC Ardmona and 7-Eleven – are sure to enjoy having their shopper marketing agency close by. And Apollo will also be able to work closely with fellow Aegis Media business Impact – an experiential agency – which is based in Melbourne. Indeed, the move comes…

Ad spend bouncing back

26 Jul 2011, Posted by TorchMedia in Blog

Marketers’ confidence continues to bounce back as global ad spend looks set to return to 2008 levels this year, with strong gains in out-of-home advertising helping to drive 4-5% gains in Australia. The positive outlook comes from ZenithOptimedia, which this month (13 July) revised its 2011 forecast prediction to suggest global ad expenditure will grow by 4.1% in 2011. Ad spend is set to return to US$471 billion, the level it reached in 2008 before the global recession. In even better news,…