TorchMedia | NEWS
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NEWS

The twisted path to purchase

09 Jun 2011, Posted by TorchMedia in Blog

The path to purchase has long been an important concept used by shopper marketers to track and influence consumers’ choices. But is it the straight, neat route that we’d like to imagine? Or is it a more twisted mess of detours and wrong turns than the back alleys of Venice? Fortunately, it’s probably not as bad as that, but according to this interesting article we’ve long been oversimplifying the concept. Indeed, the article – by Jonathan Dodd of Grey’s brand commitment agency…

Help us help Vinnies

08 Jun 2011, Posted by TorchMedia in News

TorchMedia and our parent company, Claude Group, are proud to support the St Vincent de Paul society as our primary charity. On June 16 our CEO, Andrew Gibson, will be sleeping out in Sydney in mid-winter, on nothing but cardboard, with minimal protection from the elements and none of the luxuries of home. Andrew is participating in the Vinnies CEO Sleepout to raise much needed funds and awareness for the homeless in Australia. Claude Group raised over $30,000 for Vinnies…

Shopper marketing live

24 May 2011, Posted by TorchMedia in News

Thank you for visiting our stand at the Shopper Marketing Live Conference and Exhibition. Congratulations to our Tank O’ Cash winners – Liz Negus and Amanda Campbell! Going in with a strategy proved very worthwhile, with Liz and Amanda both taking home $500. Read our blog about the roundtable discussion on the definitions of consumer and shopper, hosted by Kirsty Dollisson. For a full presentation of Kirsty’s speech on how shoppers shop for meals, please contact us on 1300 887 450.

When does the consumer end and the shopper begin?

23 May 2011, Posted by TorchMedia in Blog, Grocery

Senior shopper marketers from leading manufacturers including Fererro, Mars Pet Care, SC Johnson and Murray Goulburn joined TorchMedia’s Kirsty Dollisson for a roundtable discussion on the definitions of consumer and shopper. All at the table expressed their struggle to secure enough funding for shopper marketing. Each of the companies represented described a different place for Shopper Marketing within their organisation – for one, shopper marketing reported directly to the general manager, another reported to sales and another was part of…

Shopper marketing survey 2011

23 May 2011, Posted by TorchMedia in News

POPAI is calling on all FMCG and Marketing at Retail professionals to participate in the second Australian Shopper Marketing & Industry Survey online now to receive the resulting industry report (valued at $495) for free. The study, a joint initiative of POPAI in partnership with researchers ShopAbility, will track advances in shopper marketing and category management, including case studies, since the first Australian industry benchmarking survey in 2010. Survey participants are rewarded with a free copy of the research report, valued at…

Pharmacies offer valued advice

02 May 2011, Posted by TorchMedia in Blog, Pharmacy

In a recent study, one of many reasons customers gave for seeking health advice from pharmacies rather than heading to a GP was: “Sometimes the pharmacist knows more than the doctor.” Pharmacies can be confusing places for shoppers, with aisles of potential solutions for a range of complex ailments. However, pharmacists are also seen as a trusted source of information, and as many as 80 million customer interactions are to consult with community pharmacies, across Australia, for health advice each year….