TorchMedia | Outdoor maintains double digit growth
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Outdoor maintains double digit growth

23 Mar 2015, Posted by TorchMedia in Insights, News, Research, Retail, Transit

OMA Media Release

The Out-of-Home (OOH) industry today reported net revenue of $48.3 million for the month of February, an increase of 23.8% from the same month last year which posted net revenue of $39.0 million.*

The OOH industry finished 2014 on a record high of $602 million, a 10% increase from 2013.

Category figures February 2015:

Roadside Billboards (over and under 25 square metres)

 $16.6 million

Roadside Other (street furniture, taxis, bus/tram externals)

$16.2 million

Transport (including airports)

$9.5 million

Retail

$6.0 million

* The figures have been adjusted for 2014 revenue to reflect changes within categories, allowing direct comparisons in revenue year-on-year.

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