DIGITAL PHARMACY NETWORK
TorchMedia provides the vehicles to enhance shoppers’ engagement with advertisers while they are thinking about health and well-being (and that of their family) at the point of purchase whilst in a spending mindset.
Our health retail media solutions include:
Digital Pharmacy Network: High definition LCD screens located above the dispensary with the highest dwell time. Deliver solution-based, targeted brand messages to a captive audience.
In a typical month, 58% (10.8m) of the Australian population visit a pharmacy at least once. On average, each Australian visits a pharmacy 14 times per year.
Shopperscapes: landscape shopping centre car park signs specifically selected due to their proximity to pharmacies. Click here for more information on Shopperscapes.
DIGITAL SCREEN LOCATIONS
ADVERTISEMENT – VOLTAREN
Garnier ran a campaign across our Pharmacy and Grocery channels to promote their Product of the Year Award Winning “Dark Spot Corrector Cream”. The multi-format campaign captured a broad target market and leveraged the award.
AILMENT SPONSORSHIP – VOLTAREN
Novartis was the first client to sponsor an ailment across our pharmacy network. The informative campaign featured the Voltaren product and promoted it’s benefits to sufferers of Rheumatoid Arthritis.
PHARMACY LOOP EXAMPLE
If you can’t see the flash video below, click here to view it on YouTube.