TorchMedia | RESEARCH PROJECTS
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RESEARCH PROJECTS

EYE TRACKING RESEARCH

EYE TRACKING STUDY

In 2014, TorchMedia conducted an Eye Tracking study to better understand shopper behaviour in the supermarket, assess the visibility of our different in-store advertising formats, and determine creative insights; what works best at drawing the attention of shoppers in the busy grocery environment?

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TRAIN RESEARCH

PROJECT TOOT TOOT - MELBOURNE & QUEENSLAND TRAINS

In late 2013, TorchMedia commissioned a study around train traveller’s behaviour and attitude during their commute, awareness of advertising, insights and best practise of the format. The study used a sample size of 600 across both the Brisbane and Melbourne markets.

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GROCERY RESEARCH

PROJECT HOGWASH - BUSTING GROCERY SHOPPER MYTHS

During 2012, TorchMedia and ShopAbility conducted a study of all grocery buyers sampling 5,000 – 10,000 people nationally. The study was conducted to better understand influences and decision making in-store and to get an up-to-date read on the importance of technology.

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PHARMACY RESEARCH

PROJECT RX - PHARMACY CHANNEL SHOPPERS

In 2011, TorchMedia conducted a comprehensive study in two stages of 1041 and 14 shoppers in the pharmacy channel, with research partners ShopAbility. The study looked at what drives shoppers to Australian pharmacies, how they view the channel, what they want and how they behave in store.

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GROCERY RESEARCH

PROJECT SIBERIA - CHALLENGES IN THE FREEZER SECTION

In 2011, TorchMedia and Shopportunity conducted research into the challenges faced by manufacturers ranged behind the Freezer door and how we can overcome these challenges.

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