TorchMedia has developed proprietary supermarket heat mapping technology, which maps ‘hot spots’ in the supermarket down to category level, based on Nielsen Panorama data.
Heat maps can be generated for specific shopper groups, based on the concentration of foot traffic throughout the store. We can, for example, look at the Soccer Mum shopper segment, or we can focus on very specific user groups, such as light purchasers of potato chips and soft drinks.
From these heat maps, we can see the other top categories that these groups are purchasing each month, and estimate the shopper’s movements through the store.
This innovation gives planners a greater level of understanding of how people move through the store and importantly, what the hot complementary placement opportunities are.
For more information, contact Steve Jones, Strategy Director at TorchMedia:firstname.lastname@example.org