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Stock-up versus top-up

12 Oct 2011, Posted by TorchMedia in News

78% of MGB’s will do a main stock-up shop in a typical week, 66% will do a top-up. Half of MGB’s (52%) will do both!

You could argue that there is more potential for Cart (cost and share of inventory aside), as there is a higher % of grocery shoppers that do a main shop each week.

However, when you take frequency of visitation into consideration, the actual potential of shopper visits is higher for top-up shops.

Main shop: 9,807,000 (78%)  – average number of main shops per week is 1.38 x = 13.5m shops
Top-up shop: 8,336,000 (66%)  – average number of top up shops per week is 1.94 x  = 16.2 m shops

Source: 2011 S05 National Survey – TorchMedia
Weighted by: Population
The Nielsen Company

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