Stock-up versus top-up12 Oct 2011, Posted by News in
78% of MGB’s will do a main stock-up shop in a typical week, 66% will do a top-up. Half of MGB’s (52%) will do both!
You could argue that there is more potential for Cart (cost and share of inventory aside), as there is a higher % of grocery shoppers that do a main shop each week.
However, when you take frequency of visitation into consideration, the actual potential of shopper visits is higher for top-up shops.
Main shop: 9,807,000 (78%) – average number of main shops per week is 1.38 x = 13.5m shops
Top-up shop: 8,336,000 (66%) – average number of top up shops per week is 1.94 x = 16.2 m shops