TorchMedia | Strong Q2 growth for OOH


Strong Q2 growth for OOH

15 Jul 2010, Posted by TorchMedia in News

Out-of-Home has continued its strong growth in 2010 netting a 22% increase in sales in quarter two compared to the same period in 2009, the Chief Executive of the Outdoor Media Association, Charmaine Moldrich, said today.

Net revenue for the quarter increased to $110 million compared to $90 million in 2009.

This follows on from the growth of 9% achieved in the first quarter 2010, and gives a solid 15% growth for the first half of the year.

Ms Moldrich said “The fact that Out-of-Home is a cost efficient medium and reaches mass audiences, is helping the industry punch above its weight. We are very pleased with this result as it demonstrates the value of our medium. The industry is also embracing new technologies making it more relevant in today’s fragmented media market.”

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