Out-of-Home media specialist, TorchMedia, has launched its largest campaign to date with a national promotion for Mother energy drinks. Utilising panels across 21 trains in Sydney and door decals in petrol stations around the country, the campaign has a potential reach of nearly 30 million consumers.
The bold creative encourages customers and commuters to ‘Conquer The Day’ with the help of Mother’s range of energy drinks. The campaign will help Mother hit consumers at key points of the day – on the platform on the way to work and while refuelling the car – keeping the energy drink top of mind for consumers.
It’s a fully integrated campaign that covers multiple areas of the Out-of-Home experience, communicating with impulse shoppers on almost every point on the path to purchase. The far-reaching campaign has the potential to garner 27 million impacts across Sydney commuters and 1.5 million petro-convenience shoppers.
“It takes more than just a TV campaign or a print ad to get into the mind of the shopper,” said Kirsty Dollisson, GM of TorchMedia. “To fully interact with the shopper, brands need to appear in multiple touch points in Out-of -Home environments and travel along the entire path to purchase.”
Mother’s campaign will be advertised on 84 TorchMedia train panels across a total of 21 trains, reaching 85% of all train commuters in Sydney. The creative will also span 150 Petrol and Convenience locations, beginning on April 20th and running until June 1st.