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Torch offers experiential

13 May 2010, Posted by TorchMedia in Grocery, News

We’re excited to announce we’ve added experiential services to our shopper media portfolio.

We now offer sampling, product demonstrations and live brand experiences in both retail and non-retail environments.

Cameron Baxter, National Sales Director, said:

“TorchMedia has built a powerful network of media options for advertisers seeking to influence shoppers, and now that we can provide Experiential services to our clients, we believe that we have the shopper journey covered.

Delivering brand experiences to shoppers prior to entering the store is a potent way of amplifying the effect of in-store advertising. It actively helps brands close the loop between out of store communications and the point of purchase.”

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