TorchMedia connects with Woolworths Online23 Feb 2012, Posted by News in
One of the biggest challenges FMCG’s face is communicating with the shopper audience in a competitive grocery environment. For the past 5-years, TorchMedia has helped place FMCG brands in the spotlight at the point of purchase and can now offer online space with the country’s largest grocery retailer.
TorchMedia, Australia’s only media network dedicated to the retail environment, is proud to announce the ability to offer Woolworths Online advertising solutions and sampling through the retail giant’s online shopping portal.
Kirsty Dollisson, General Manager, Marketing & Commercial for TorchMedia says the formats available enable brands to connect with the shopper immediately prior to purchase perfectly complementing our in-store media offering. “Advertising solutions on the online shopping website include banner advertising on the main homepage which stays visible throughout the online shopping experience and banners on department pages” she explained.
Advertising can also be integrated with high involvement pages, for example featured recipes which enable shopper to add all products involved in the recipe to their basket with one click. Featured recipes also gain exposure via the e-newsletter which is distributed weekly. “The e-newsletter itself is a great platform to educate, inform or direct shoppers to a particular section of the site. For example e-newsletter product features which include product image and information can help generate awareness and deliver direct sales results.”
Another exciting platform offered by TorchMedia is the ability to distribute samples, both shelf-stable and perishable, via the Woolworths Online distribution network. The sampling can be targeted to specific shoppers via products or categories or comprehensive (mass) sampling is also available.
Kirsty said there is a new shopper profile in the current marketplace, the Online Shopper. “The key strength of the Woolworths Online channel is the ability for brands to connect with shoppers online and most importantly – at the point of purchase.”