TorchMedia and Sydney Trains have partnered with Destination NSW to promote the 2015 State of Origin.
The campaign consists of 11 fully branded State of Origin trains operating ahead of the series opening match in Sydney next week. The promotional images will be seen all around the city of Sydney throughout the duration of the State of Origin event.
Minister for Trade, Tourism and Major Events Stuart Ayres and Minister for Transport and Infrastructure Andrew Constance unveiled the impactful train campaign at Sydney Olympic Park station on Wednesday the 20th May.
The branded trains are on track to remind commuters of the event, build hype and excitement for State of Origin fans, and promote ticket sales.
“With all tickets to State of Origin including public transport, I encourage all fans to leave the car at home next Wednesday, take advantage of the additional services, and cheer the Blues home!” Mr Constance said.