Welcome to our August Best of the Month selection: a monthly round up of our favourite recent campaigns. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!
Maybelline – Firework
Formats: Sydney Light Rail Full Wrap and Interior Domination
Get ready for fireworks! Lighting up the streets of Sydney CBD and South East, Maybelline is bringing its sparkling Firework Collection to the Sydney Light Rail. Showcased on both internal and external formats, the vibrant creative allows Maybelline to provoke interest among commuters and CBD shoppers, creating a lasting impact. Stepping on board, Maybelline surprises commuters with an Interior Domination designed to further excite passengers about their all new 360 degree lash-by-lash impact mascara.
Why we love it: Elevating the campaign with the inclusion of an Interior Domination facilitated a deeper 360 degree connection between Maybelline and their potential customers.
Journey Beyond
Format: Adelaide Light Rail & Sydney Light Rail Full Wrap
Take a sneak peek through the windows of the Adelaide and Sydney Light Rail to catch a glimpse of your summer holiday. Aligning the campaign message to the asset, Journey Beyond strategically designed their creative for the space, inspiring commuters to explore Australia by train and highlighting their current sale period. Leveraging a multi-market approach gave Journey Beyond the perfect opportunity to employ proximity targeting and showcase its range of trains tailored to specific locations. Journey Beyond took advantage of the Adelaide and Sydney Light Rail to bring awareness of Great Southern and The Ghan and the high-quality holiday experiences.
Why we love it: Commuters’ heads are turning as the Journey Beyond train makes its way through Adelaide and Sydney CBD’s!
The Q – Queanbeyan Performing Arts Centre
Formats: Canberra Light Rail Megaside & Interior Takeover
Targeting commuters on the move, the Queanbeyan Performing Arts Centre spoke to theatre lovers as they paraded their prominent branding along the Canberra Light Rail line. Capturing the attention of passengers, pedestrians and motor vehicles, a Megaside was utilised to ensure maximum exposure and a lasting impact. Once on board the vehicle, The Q advertised their exciting showcase of performances, encouraging commuters to scan the QR code to secure tickets. This interactive element allows The Q to create meaningful engagement with their target audience.
Why we love it: Employing multiple internal creatives allows the Queanbeyan Performing Arts Centre to strategically promote their various performances, effectively connecting with potential theatre-goers and maximising the campaign’s value.
Torrens University Australia
Formats: Sydney Light Rail Megaside, Sydney Metro Portraits, Adelaide Light Rail Digital, Brisbane and Melbourne Trackviews
Cutting through the clutter in the lead-up to enrolment, Torrens University Australia has embraced Out-of-Home advertising to reach future students in Brisbane, Sydney, Melbourne and Adelaide. By engaging commuters through a multi-market campaign, the impactful static and digital creative captures attention and highlights the exceptional flexible learning opportunities available; encouraging prospective students to make Torrens University their campus.
Why we love it: The simple yet effective creative vibrantly stands out in the busy city environments, capturing the attention of the target market and ensuring maximum visibility.
Johnnie Walker – Black Ruby
Formats: Sydney Light Rail Full Wrap
Bold never tasted so sweet! Johnnie Walker is making a splash in the heart of Sydney CBD with the launch of their new Black Ruby whisky. This high-impact campaign features a stunning Triple Carriage Wrap on the Sydney Light Rail, bringing the rich, purple hues of Black Ruby directly to the commute. Utilising a blend of key messages and product placement, the eye-catching campaign not only highlights Johnnie Walker’s new creation but also effectively engages the Black Ruby target audience.
Why we love it: Johnnie Walker continues to take advantage of Transit Media to captivate their audience while highlighting the diverse range of whisky on offer.
Tallawong Village
Formats: Sydney Metro Showcase & Interior Landscapes
Families were invited to an action-packed Family Fun Day at Tallawong Village, with an open invitation for commuters and leisure seekers in close proximity to the event. The campaign combined vibrant Showcases at Norwest and Rouse Hill Sydney Metro stations with eye-catching Interior Landscapes onboard the vehicle. The bright orange creative targeted commuters at various touchpoints along their journey, while the inclusion of a QR code allowed for meaningful engagement between Tallawong Village and their target audience, prompting them to scan and learn more.
Why we love it: Tallawong Village utilised strategic placements on the popular Sydney Metro line to capture attention and drive interest for their Family Fun Day.
Check out more of these great campaigns below and on our socials!
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