Welcome to our July Best of the Month selection: a monthly round up of our favourite recent campaigns. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!
AGL
Formats: Sydney Light Rail Full Wrap
Taking to the Sydney Light Rail, AGL has strategically used a Full Wrap to speak to commuters looking to make the switch to an electric vehicle. The vibrant colours draw the audience’s attention while the EV messaging works to cut through the cluttered energy category by targeting those who want to “join the change”.
Why we love it: The creative use of Sydney’s largest moving billboard links cars driving along the wrap as the Light Rail drives through Sydney’s CBD!
ING Bank
Format: Canberra Light Rail Full Wrap
Canberra is getting their moolah moving with this Full Wrap on the Canberra Light Rail from ING. The eye-catching creative leans on big, bold branding to make an impression as it travels throughout Canberra’s CBD and booming Northern Suburbs.
Why we love it: Utilising a high impact Full Wrap with iconic orange branding, ING are encouraging Canberrans to join them to make bank!
BINGE
Formats: Sydney Metro Digital Network
Creating a binge-worthy campaign across the Sydney Metro Digital Network, BINGE is delivering a glimpse of the entertainment on offer across multiple touchpoints on the Sydney Metro commuter journey. With total network exposure across both Landscapes and Portraits, BINGE drummed up excitement for the new seasons of shows such as Colin from Accounts and House of the Dragon.
Why we love it: Bold BINGE branding attracts attention while utilising the flexibility of the digital network to showcase multiple hit shows available to stream.
News Corp – The Australian
Formats: Sydney Light Rail Megaside & Sydney Metro Digital Network
Commemorating their 60th year, The Australian has taken over the Sydney Metro Digital Network and the Sydney Light Rail. With multiple creative messages, The Australian aims to provoke deeper consideration and discussion of the topics of the day – engaging with a wide range of audiences on their daily commute.
Why we love it: Using a multi-format Out-of-Home campaign, The Australian is loud and proud about achieving this impressive milestone.
Night at the Barracks
Formats: Sydney Ferries Vessel Takeover and Wharf Wall Media, My Fast Ferries Digital Network
Night at the Barracks is back and better than ever, taking over North Head at Manly. Targeting commuters and leisure seekers in proximity to the upcoming concert series, Night at the Barracks is advertising on Sydney Ferries with a Vessel Takeover and high impact Wharf Wall media, as well as the digital network on board the My Fast Ferries. The campaign builds excitement for the upcoming event while speaking directly to passengers travelling to and from Manly.
Why we love it: Night at the Barracks strategically uses the various creative formats on board the ferries to communicate the various dates and performing artists on the line-up in proximity to the event location.
NGV Pharaoh
Formats: Adelaide Light Rail Triple Carriage Wrap and Interior Landscapes, Brisbane Trains Trackviews
The National Gallery of Victoria brings back another Winter Masterpieces exhibition and is drumming up excitement across Adelaide Light Rail and Brisbane Trains to encourage interstate visitors. Partnering with the British Museum to bring Pharaoh to Australia, the exhibition celebrates three thousand years of ancient Egyptian art and culture.
Why we love it: The campaign brings the Pharaoh exhibition to the streets, using large format transit to draw commuters’ attention and encourage a visit to Melbourne to see the Winter Masterpieces.
Check out more of these great campaigns below and on our socials!
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