Swisse’s Sydney Light Rail campaign is timelier than ever; with demand for immunity boosting supplements increasing significantly during the COVID-19 pandemic and Swisse increasing production earlier this year to keep up with demand¹. The striking yellow creative has been used to draw the attention of passing Sydneysiders, reminding them to take care of their immune health this winter.
The vitamin market in Australian has gone from strength to strength, with 41% of Australians regularly purchasing vitamins and supplements². During the COVID-19 pandemic, 23% of consumers admitted to stockpiling or buying significantly more vitamins and supplements than the norm³.
This is Swisse’s second campaign on the new CBD and South-East Light Rail since its January launch, giving the brand a strong presence within the Sydney CBD.
1. Australian Financial Review, “Swisse lifts Vitamin C production in ‘surreal’ times”, Simon Evans, Mar 24 2020, https://www.afr.com/companies/healthcare-and-fitness/swisse-lifts-vitamin-c-production-in-surreal-times-20200324-p54d95, 2. Roy Morgan Single Source (Australia), January 2018 – December 2018, 3. GlobalData’s COVID-19 Tracker Consumer Survey – Week 10 (June 03) – Global – stockpiling/significantly more/and more responses combined