To help launch the latest brand campaign from The Australian, News Corp worked with TorchMedia to run a multiformat campaign capturing audiences in contextually relevant transit environments.
TorchMedia Transit assets across the Eastern Seaboard including Trains and Ferries were chosen to raise awareness of the new ‘Fuel for Thought’ brand messaging and keep The Australian top of mind with consumers.
Internal takeovers on board the iconic Sydney Ferries helped to engage with audiences in high dwell environments by using impactful formats (such as Stair Takeovers and Bow End Wraps), while External Trackviews on Trains reached mass audiences while building unrivalled campaign frequency.
Media Agency: Mediacom
Creative: News Corp Internal