Advertising on the Adelaide Tram network offers unmatched opportunities to elevate your brand in this growing and vibrant market. Not only is Adelaide the gateway to some of Australia’s best wine regions, but it is also the arts and leisure capital of Australia, providing the community with a lively hub of creativity and entertainment. With a population of almost 1.4 million1 and drawing in over 8 million2 domestic and international visitors a year, Adelaide is the ideal market to reach a broad audience and connect with potential customers.
WHY TRANSIT MEDIA?
In an ever-evolving media landscape, choosing the right medium is essential for success. TorchMedia’s Adelaide assets offer a blend of high visibility and targeted reach that will elevate your brand’s advertising campaign.
Offering impactful placements on the Adelaide Trams, advertisers can choose from an extensive range of Wraps, Megasides, Portraits, and Interior Landscapes to demand attention from a premium audience. The Adelaide Tram network operates across three lines from the Entertainment Centre to Botanic Gardens, Festival Plaza, and Glenelg to the CBD for unparalleled exposure.
Frequently combined with on-vehicle advertising, the Adelaide Tram Digital network provides brands the opportunity to generate greater campaign impressions. Strategically located at 13 Adelaide Tram stations in the CBD, advertising on the Digital Portraits allows brands to effectively engage with audiences and create a lasting, top-of-mind presence.
ADELAIDE IS ON BOARD
The Adelaide Tram network services an impressive 9.4 million commuter journeys each year3, offering advertisers a unique opportunity to reach a diverse audience. With an average dwell time of 22 minutes on board and 10 minutes4 on platform, advertisers have ample time to communicate their campaign message.
The Adelaide Tram network, including both on-vehicle and on-platform assets, provides extensive visibility not only to commuters but also to drivers and pedestrians. Increasing the positive impact of public transport for the community, a ‘free travel zone’ in the city’s centre further encourages commuters to utilise the Adelaide Trams. Both locals and tourists are able to take advantage of this initiative to access key attractions, business precincts, universities and more, at no cost. Advertisers are able to capitalise on this increased reach and frequency, maximising their exposure to effectively connect with audiences on the go.
WHY ADVERTISERS LOVE ADELAIDE
With renowned events such as the Adelaide Fringe, WOMADelaide, Illuminate Adelaide, and the Adelaide Film Festival, the city draws in both locals and tourists eager to experience everything Adelaide has to offer! One in two Adelaide Tram commuters look for new experiences every day, and over 22% frequently attend popular events5, curating the perfect market for entertainment advertising.
Adelaide has caught the travel bug! With 87% of Adelaide Tram commuters stating that they like to travel to new places5 and 68% influencing travel planning decisions in their household5, tourism bodies are taking advantage of commuters’ receptiveness to entice them to book their next holiday.
We know that travellers embrace the transit media landscape; 69% of TorchMedia’s commuters believe that Travel and Tourism is the category best suited for advertising on public transport6. This presents a compelling opportunity for advertisers to connect with this eager audience during their daily commute.
With over half1 of the Adelaide population being tertiary educated and 54% employed full-time1, Adelaide is an ideal market for education brands looking to promote their services. Educated individuals are often seeking opportunities for career changes or professional development, making them receptive to messages regarding educational resources.
Additionally, with over 32% of TorchMedia’s audience using the Tram to commute to work and 12% relying on it for school6, there’s a prime opportunity to engage both working professionals and students during their daily transit.
Whether they’re purchasing furniture for their new house or buying an outfit for an upcoming event, Adelaide loves to shop! Over half of TorchMedia commuters have made purchases whilst in-transit6, and 71% have acted within 7 days of being exposed to Transit advertising6, making commuters the ideal market for advertising premium retail products.
With 72% of Adelaide shoppers spending over $100 per week5, brands can strategically advertise near key retail precincts using both digital and on-board placements, effectively conveying key messages to valuable audiences on the path to purchase.
Adelaide Tram on-vehicle and Digital platform assets are the ideal choice to connect with your target audience in Australia’s arts and leisure capital. Contact your Account Manager for tailored packages to suit your campaign needs and Get on Board today!
Sources:
- ABS Census 2021
- Tourism SA, South Australia Visitor Economy June 2024
- South Australia Department of Planning, Transport and Infrastructure, Annual Report 2018-2019, (September 2019)
- Moovit, 2020
- Nielsen Consumer and Media View 2024
- En route to Engage, TorchMedia and GfK 2022
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