TorchMedia has strengthened its position as Australia’s leading Transit media specialists, announcing an exclusive sales partnership with sister company Claude Outdoor. The partnership entails TorchMedia taking on the Eastern Seaboard sales rights for newly deployed digital assets across the Adelaide Light Rail network.

The network consists of purpose-built digital portraits situated in prime locations across the Adelaide CBD. The portfolio allows advertisers to target vehicular, pedestrian and public transport users at key destinations including the Entertainment Centre, Adelaide Railway Station, Rundle Mall and the Botanic Gardens.

Kirsty Dollisson, Managing Director, TorchMedia said, “We are excited to be expanding into a new market and to be adding a state-of-the-art digital asset to our existing Transit portfolio. The displays are 85” LEDs, delivering high impact exposure. Positioned in the university, entertainment and cultural heartland of Adelaide, this a great opportunity for national brands to influence Adelaideans on their commute.”

Recent mobility data from both Apple and Roy Morgan has confirmed a strong rebound in people out and about commuting around Adelaide following the lifting of restrictions. Apple’s Transit mobility, captured using anonymised data of users searching for transport routes in capital cities globally, has shown an increase of 60% compared to pre-pandemic levels recorded in January 2020.

Dollisson added “This data suggests that people are ready and waiting to participate in their communities again as soon as they’re able to do so safely. The increase in people searching for Transit demonstrates the desire that people have to rediscover their cities after re-emerging from lockdown.”