Sydney light rail

The Sydney Light Rail is Sydney’s premier transit asset, taking commuters directly to and from the heart of Sydney’s CBD. Sydney Light Rail advertising allows advertisers the ability to showcase their brand through a range of formats, from external wraps to internal dominations, reaching a commuter audience with a median household income 30% higher than the national average.

The Sydney Light Rail is the main transport link connecting Sydney’s CBD with Randwick, Kensington and the Inner Western Suburbs, comprising both the L2/L3 CBD and South East Lines and the L1 Inner West Line services. 76 trams across the combined Sydney Light Rail network deliver more than 3.4 million average monthly passenger journeys. The network provides access to flagship retail stores, major events, sporting and entertainment precincts, as well as George Street, Circular Quay, Pyrmont and Surry Hills.

With premium show-stopping Full Wraps and MegaTram formats offering the equivalent of a large-format billboard travelling directly through the Sydney CBD, the Sydney Light Rail is unmatched in its ability to deliver high-impact, larger than life campaigns that will increase awareness and consideration of your brand.

Across the L1 Inner West Light Rail, a state-of-the-art Digital Network will launch in July 2026. Comprising 26 Digital Portraits across 17 Light Rail stops, the Inner West Light Rail Digital Network provides direct proximity to key locations including Powerhouse Museum, the International Convention Centre, the Australian Maritime Museum, the new Sydney Fish Markets, Tramsheds and more. With more than 800,000 monthly passenger journeys on the L1 line, the Inner West Light Rail Digital Network offers advertisers the ability to target an affluent, professional audience of daily commuters and leisure seekers as they travel to the CBD.

The Inner West Light Rail Digital Network can be packaged with Sydney Metro North West Digital, enabling advertisers to reach high-income professionals and families in both of these highly sought-after areas of Sydney.  Advertisers can maximise their campaign reach by purchasing Light Rail formats across TorchMedia’s broader transit portfolio, with consistent formats also offered on Adelaide and Canberra Light Rail assets.

Launch packages now available – Contact us today to Get On Board!