Welcome to our September Best of the Month selection: a monthly round up of our favourite recent campaigns. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!
Heineken Silver
Formats: Sydney Light Rail Full Wrap
Embracing the power of Out of Home advertising, Heineken has once again transformed the Sydney Light Rail to launch their new surprisingly smoooooooooth, low carb beer. With strategically placed messaging and a colour palette that resonates with the Heineken brand, the sleek campaign creative effectively communicates the beer’s smooth taste. By integrating this innovative design into the everyday commute of Sydneysiders, Heineken delivers their message in a memorable and impactful way.
Why we love it: This Full Wrap creative is simple yet has been designed perfectly to capture the attention of commuters on the go.
Menulog
Format: Canberra Light Rail Full Wrap
Menulog has toilet-papered the Canberra Light Rail… literally! Rolling through the bustling City Centre, the vibrant orange creative captured the attention of commuters, pedestrians and drivers with its cheeky brand message. By playing on the iconic lyrics they see me rollin’ and combining it with the playful toilet paper imagery, Menulog highlights their delivery service in a unique and impactful way.
Why we love it: Running a series of campaigns throughout the year helps Menulog maintain a continuous presence and stay top of mind with its target audience.
P&O Cruises
Formats: Sydney Light Rail Full Wrap & Sydney Metro Digital
Setting sail on the Sydney Light Rail and Sydney Metro, P&O Cruises is using high-reach, high-impact formats to announce its merger with Carnival Cruises. By engaging commuters at multiple touchpoints along their journey, P&O Cruises has grabbed the attention of eager holiday-goers and effectively reached its target audience. Employing a range of bright blue creatives on the Sydney Metro Digital network, P&O Cruises assures the audience that, despite the new name, they’ll continue to experience the same floaty feeling, the same epic rush, and the same sweet memories.
Why we love it: With the welcomed arrival of warmer weather, commuters are eager to dive in and book their next holiday cruise!
Adelaide University
Formats: Adelaide Light Rail Full Wrap
Announcing its highly anticipated 2026 arrival, Adelaide University is using an impactful Full Wrap on the Adelaide Light Rail, working to build an emotional connection and brand salience during its launch. Adelaide University has designed two distinct creatives that have been featured on either side of the Light Rail. These creatives are tailored to promote the rich university history while resonating with the diverse interests of their prospective students.
Why we love it: Aimed at school leavers, adults seeking career changes, and those looking to advance their careers, the Adelaide Light Rail provides the ideal advertising space for Adelaide University.
Australian Turf Club
Formats: Sydney Light Rail Full Wrap
Get on Board the Everest Express! Racing through Sydney CBD and South East, the Australian Turf Club has taken over the Sydney Light Rail to provide race-goers with a direct route to the Sydney Everest Carnival. Crafted to immerse commuters in the thrill and glamour of race day, the Australian Turf Club has embodied this through bold colours and fun visuals of horses positioned at each end of the vehicle. Head on down to the Sydney Everest Carnival where you can Expect it All!
Why we love it: Bright, creative visuals enable the Australian Turf Club to effectively communicate key event information and excite Sydneysiders ahead of race day.
Check out more of these great campaigns below and on our socials!
Recent Comments