Welcome to our March Best of the Month selection: a monthly round up of our favourite recent campaigns. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!
Nike
Format: Sydney Light Rail Full Wrap
Nike and Football Australia have partnered with renowned Kamilaroi artist Reko Rennie to create the first Australian National Football Team Collection designed by a First Nations artist. The collection shares a powerful message of connection, celebrating the world’s oldest continuous culture on both national and global stages. It embodies the Matildas and Socceroos’ shared identity, “Forever Forging Forward,” symbolising strength, resilience, and progress in Australian football.
Why we love it: Bringing awareness to this bold kit design, a Sydney Light Rail Full Wrap has been kitted out to drive excitement and empower progress, cultural representation, and inspiration in the heart of Sydney.
Adelaide University
Formats: Adelaide Trams Full Wrap, Interior Landscape & Digital Network
To drive awareness for the launch of Adelaide University, a powerful combination of multiple Tram takeovers and the Digital Network ensures citywide visibility. With high-impact premium media and broad geographic coverage, the campaign delivers scale and reach, positioning the new Adelaide University brand front and centre. Engaging visuals and contextually relevant messaging, ‘Launch into your next step’, resonates with the target audience, making a lasting impression.
Why we love it: The Adelaide Tram Network plays a key role in keeping Adelaide University top-of-mind, not just during the campaign launch, but into the everyday hustle and bustle of the city.
Geely
Formats: Sydney Light Rail Triple Carriage Wrap, Sydney Metro Digital Landscapes, Canberra Light Rail Triple Carriage Wrap and Melbourne Trains Trackview
Enticing commuters to experience the all-new EX5, Geely captured attention with a multi-market campaign spanning Sydney, Melbourne and Canberra. Through sleek, premium creative, the campaign highlighted the EX5’s spacious interior and modern comforts, aligning perfectly with the desires of today’s drivers. Strategically placed in high-traffic transit locations, the campaign ensures Geely’s message reaches the right audience at the right moment.
Why we love it: Geely’s EX5 campaign seamlessly integrated into the daily journey, speaking to audiences at multiple touchpoints along their commute.
Binge
Formats: Sydney Metro Digital Network
To highlight the vast library of must-watch content on Binge, high-impact creatives were strategically placed across the Sydney Metro network. Using the clever “Come for, Stay for” messaging, the campaign sparks commuters’ curiosity, drawing them in with hot new shows and keeping them engaged with unexpected, binge-worthy content. Utilising dynamic placements in high-traffic North West stations, the campaign ensured maximum visibility to premium audiences.
Why we love it: The eye-catching creatives inspire the target audience to sign up for Binge and dive into an endless stream of must-watch content.
Zip
Formats: Melbourne Trains Trackview
Put payments on your timetable! Zip has rolled out a reach-driven takeover across Melbourne Trains, connecting daily commuters to their new go-to flexible payment option. With thousands of travellers moving through the network every day, this campaign ensures seamless, stress-free payments are top of mind for those always on the move. The campaign’s bold creative turned heads with prominent branding and playful messaging – now that’s a Flex!
Why we love it: With Melbourne Train Network’s vast reach, Zip’s message is everywhere, reinforcing that flexible payments are the new standard for commuters on the go.
Check out more of these great campaigns below and on our socials!
Recent Comments