Welcome to our April Best of the Month selection: a monthly round up of our favourite recent campaigns. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!
WISE
Format: Sydney Light Rail Full Wrap & Interior Takeover, Sydney Metro Showcase & Portraits and My Fast Ferry Digital Network
Bringing global currency exchange to Sydney, WISE offered an easy money experience to audiences on their daily commute. Leveraging full-motion digital displays on the My Fast Ferry, the brand delivered its message when audiences were most receptive – during the commute. With bold green branding and playful imagery featuring artistic currency coins, WISE stood out across the CBD and South East. The campaign continued its impact through high-visibility Showcases and Portrait placements throughout the Sydney Metro network.
Why we love it: Going big with brand visibility, this campaign was impossible to miss – securing top-of-mind awareness among WISE’s target audience.
Carlton Dry
Formats: Adelaide Tram Full Wrap & Digital Network
As an AFL Gather Round 2025 Major Partner, Carlton Dry brought the excitement of the four-day event to life with an Adelaide Tram Full Wrap and Digital Network takeover. Engaging commuters at multiple touchpoints throughout their journey, the Carlton Dry Tram built anticipation and provided eager audiences with a direct route to the game. Leveraging the versatility of digital formats, the campaign featured a variety of creatives across the network, highlighting key product messages like ‘Lower Carb’ and ‘Ultra-Smooth’ to promote their easy-drinking mid-strength beers.
Why we love it: With the call to ‘Embrace the Mid’, the campaign invited fans to enjoy Carlton Dry’s smooth 3.5% beers and soak up the game-day environment in style.
Aware Super
Formats: Canberra Light Rail Full Wrap & Station Portraits
Stop working, keep earning, tax free! Helping commuters find their rhythm of retirement, the ‘super helpful’ Full Wrap and Station Portraits on the Canberra Light Rail network engaged audiences during their daily commute. The bright pink campaign creative captured attention instantly, reinforcing Aware Super’s trustworthy brand personality and strong commitment to member success. Combining the Full Wrap with Station Portraits at key Light Rail stations helped Aware Super reach their target audience and successfully deliver their message.
Why we love it: The creative was simple yet delivered maximum impact through fun visuals, clear messaging, and strong, consistent branding.
Activia
Formats: Sydney Light Rail Full Wrap & Interior Takeover, My Fast Ferry Vessel Takeover & Digital Network and Sydney Ferries Wharf Wall Media
You can miss the Ferry, but not your Activia breakfast! Reaching busy commuters across multiple touchpoints in Sydney’s CBD and surrounding suburbs, this contextually relevant campaign delivered the vital message that Activia’s Gut Health Yoghurt is an important part of everyone’s morning routine. With eye-catching green visuals placed across Sydney Light Rail, My Fast Ferry, and Sydney Ferries, the campaign was impossible to miss – capturing attention and reinforcing the brand message at every glance.
Why we love it: Activia has strategically combined impact, response and connect formats to meet objectives and build a successful campaign.
PayPal
Formats: Sydney Light Rail Full Wrap, Triple Carriage Wrap & Megaside, Sydney Metro Showcase and Melbourne Trains Trackview
See ya later, late fees! Enticing commuters to shop the world, PayPal has made it even easier for Aussies to shop now and pay later. Advertising to commuters in Sydney and Melbourne, the campaign rolled out across Light Rail, Metro and Train networks, targeting audiences in high-traffic shopping precincts. The bold blue campaign creative stood out with strong branding and simple messaging, allowing PayPal to capture the attention of commuters on the move.
Why we love it: Tying in multiple formats across major urban markets helps PayPal reach a broader demographic and ensures a strong brand presence among target audiences.
South Australian Tourism Commission
Formats: Sydney Light Rail Portraits & Interior Portraits
Sydney has been invited to celebrate South Australia’s simple pleasures through a vibrant new campaign featured on the Sydney Light Rail. Running through the CBD & South East, the campaign has been strategically designed to showcase an array of artwork to celebrate local creativity and culture. Coming to life through a collection of works by SA artists, photographers, musicians, makers, and creatives, the campaign authentically captured the essence of South Australia.
Why we love it: The campaign transforms the Sydney Light Rail into a moving museum, capturing the attention of commuters to foster a positive brand perception.
Check out more of these great campaigns below and on our socials!
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