Welcome to our February Best of the Month selection: a monthly round up of our favourite recent campaigns. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!
-196
Format: Sydney Light Rail Portraits and Sydney Metro Digital
Keep the summer vibes rolling with Japan’s #1 premix, -196! Reaching commuters at multiple touchpoints throughout their journey, -196 made a bold statement with Sydney Light Rail Portraits and Sydney Metro Digital Portraits, ensuring a top-of-mind presence among their target audience. The bright yellow creative, paired with striking brand messaging, left commuters craving the intense, refreshing taste of Japan’s favourite spirit.
Why we love it: Strategically placed near bottle shops, -196 targeted its audience, encouraging them to choose a -196 the next time they reach for a premixed drink.
Specsavers
Formats: Sydney Light Rail Triple Carriage Wrap and Adelaide Trams Megaside
Specsavers made a splash, unveiling their fresh collection of sunglasses with a campaign that perfectly captured the essence of summer. The campaign creative transported audiences into a cool, refreshing poolside oasis, offering a welcome escape from the peak summer heat. Specsavers took over Sydney and Adelaide assets, showing that everyone can look stylish while protecting their eyes from summer rays.
Why we love it: Reaching commuters, drivers, and pedestrians, Specsavers seamlessly integrated their summer campaign into the everyday hustle and bustle of the city.
Sydney Mardi Gras
Formats: Sydney Light Rail Full Wrap & Interior Domination
We’re not free until we’re all free to be! Celebrating the 47th annual Sydney Mardi Gras, a dazzling Sydney Light Rail Full Wrap and Interior Domination were unveiled. The eye-catching design ignited excitement for this year’s festivities, creating a sense of unity and pride throughout the city. This year’s theme, Free to Be, celebrates the strides toward true LGBTQIA+ equality. With 17 days of unforgettable parties, parades, and passion, the festival invited everyone to join in on this fight for freedom!
Why we love it: TorchMedia was thrilled to once again partner with Transdev, ALTRAC Light Rail and Sydney Mardi Gras to bring this campaign to life.
Archie Rose
Formats: Sydney Light Rail Triple Carriage Wrap
Celebrating another year as an official Sydney Mardi Gras partner, Archie Rose unveiled their latest Triple Carriage Wrap. Inspired by Archie Rose’s signature rainbow florals, the campaign symbolises queer joy, community, and the transformative power of art. Designed by Benja Harney, it interprets native Australian flowers to reflect the incredible local environment, while also working in perfect harmony with the progressive pride rainbow.
Why we love it: The vibrant Sydney Light Rail proudly showcases the Archie Rose brand while celebrating and supporting Sydney Mardi Gras.
SailGP
Formats: Sydney Ferries Vessel Takeover
Sailing into the iconic Sydney Harbour, SailGP returned for the most exciting race on water. Advertising at the heart of the event, the prominent Vessel Takeover provided a glimpse into what SailGP has to offer. By using a contextually relevant format where commuters are most receptive, the campaign not only captured their attention but also built anticipation. This approach allowed SailGP to transform the uplift in interest into strong event support.
Why we love it: With two days of action-packed racing, the Vessel Takeover built anticipation among commuters, ensuring everyone was On Board.
ACU
Formats: Canberra Light Rail Triple Carriage Wrap
Targeting attentive audiences surrounding the Canberra Light Rail, the Australian Catholic University communicated to current and future university students. With a simple yet effective creative, the campaign aligned their brand initials with key values students can hope to develop at ACU. The creative was tailored to inspire action, encouraging students to apply to ACU ahead of Semester 1, 2025.
Why we love it: This campaign raised awareness of ACU’s brand values and effectively used geo-targeting to engage the target market.
Check out more of these great campaigns below and on our socials!
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