Check out our Best of the Month with a Holiday twist: our favourite recent transit campaigns celebrating Christmas and Summer! These clients are making great transit creative with the holiday season in mind; designed to bring the celebration to the streets!
Event Cinemas
Formats: Sydney Light Rail Megaside, Sydney Trains Trackviews
A regular user of Sydney Trains, this year Event Cinemas have expanded their Christmas campaign onto the Sydney Light Rail!
The bold Christmas colour palette brings a festive feel to the daily commute and clever use of the word ‘wrap’ creates gifting excitement and plays on the format, linking the message to the medium.
Why we love it: Spreading Christmas cheer while providing gifting inspiration to busy commuters!
Sydney Festival 2023
Format: Sydney Light Rail Portraits, Sydney Metro Portraits, Sydney Trains Portraits
Sydney Festival is taking over the city in January and has kicked off the party early with their campaign across Sydney Light Rail, Sydney Trains and Sydney Metro.
Featuring a wide range of free and ticketed events SydFest is offering something for all ages and occasions!
Why we love it: Creating a sprit of celebration in Sydney this Summer!
The Bavarian Christmas
Format: Sydney Light Rail Portraits and Interior Takeover, Sydney Metro Portraits, Sydney Trains Portraits and Interior Portraits
The Bavarian used beer and pretzel themed Christmas decorations along with clever wordplay to celebrate ‘the most wonderful time for a beer’!
Their campaign across Sydney Transit worked to achieve broadcast reach and simultaneously target their locations.
Why we love it: Proximity targeting to restaurants along with cute Christmas design!
SailGP
Formats: Sydney Ferries Vessel Takeovers
Returning to Sydney Ferries, SailGP uses Vessel takeovers to put their audience in the mindset of sailing across the harbour.
With creative that ties in perfectly to the view beyond the vessel, Ferry commuters can visualise the excitement of the SailGP next February!
Why we love it: Perfectly aligning the transit mode with the advertisement – exciting people about the SailGP event while they are already sailing on Sydney Harbour!
IKEA Celebration
Formats: Canberra Light Rail Portraits
With celebration themed table design perfect for entertaining, IKEA inspires customers to shop for the best homeware trends of the season.
IKEA’s campaign at key Canberra Light Rail stops regularly changes so commuters always have a new reason to head in store.
Why we love it: Cleverly theming their product range by season to capture attention.
Dymocks Christmas
Formats: Sydney Light Rail Portraits
Dymocks is letting pedestrians and commuters in the CBD know that it’s where Christmas begins.
Alternating creative between strong branding and Christmas artwork, the campaign encourages audiences to think of Dymocks when Christmas gifting.
Why we love it: Gorgeous artwork celebrating Santa comin’ to town!
Check out more of these great campaigns below and on our socials!
The Bavarian on Sydney Light Rail 
SailGP on Sydney Ferries 
Event Cinemas on Sydney Light Rail 
SailGP on Sydney Ferries 
The Bavarian on Sydney Metro 
SydFest on Sydney Light Rail 
Sydney Festival on Sydney Trains 
Event Cinemas on Sydney Trains 
Dymocks on Sydney Light Rail 
Event on Sydney Light Rail 
Sydney Festival on Sydney Metro 
The Bavarian on Sydney Trains
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