Welcome to our January Best of the Month selection: a monthly round up of our favourite recent campaigns. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!
Ralph Lauren
Formats: Sydney Light Rail Triple Carriage Wrap
Polo Ralph Lauren is getting the ball rolling in Sydney’s CBD with their latest Light Rail campaign featuring their partnership with the Australian Open.
Drawing attention to their role as the official outfitter for the Australian Open, the bold creative builds excitement for the competition whilst stirring interest in their product collection.
Why we love it: Timely and relevant – the bright and energetic creative brings the excitement of the AO to Sydney!
Village Roadshow: BlueBack
Format: Sydney Ferries Vessel Takeover, Sydney Light Rail Interior Domination
As the movie adaptation of Tim Winton’s best-selling novel, Blueback, hits the big screens, the Sydney Ferries and Sydney Light Rail are generating excitement with immersive interior formats. With the creative particularly well suited to the medium, the campaign is going swimmingly!
Why we love it: The campaign perfectly aligns with the medium – ferry users can feel even more connected to the campaign!
Australian War Memorial
Format: Canberra Light Rail Station Portraits and Interior Takeover
The Australian War Memorial is open to the public and is working to support communities in honouring, remembering and understanding the Australian experience of war.
Taking over the inside of the Canberra Light Rail and Portraits across Canberra Light Rail stops, commuters are encouraged to engage with the campaign, scanning a QR code to book their free ticket.
Why we love it: The interactivity of the creative encourages viewers to quickly take action!
Taco Bell
Formats: Sydney Metro Showcases
Taco Bell is using Showcases at Sydney Metro stations, making great use of space and location. Positioned near Taco Bell’s newly opened Chatswood Interchange store, the captivating copy and stand-out imagery creates an irresistible temptation for hungry commuters.
Why we love it: The campaign takes an avant-garde approach in referencing the cryptocurrency movement, all while serving up dinner inspiration whilst you wait!
SCA Listnr
Formats: Sydney Light Rail Triple Carriage Wrap
Providing entertainment inspiration for commuters on the go, SCA Listnr’s campaign taps into the true crime obsession.
Communicating the variety of podcasts available on their platform, Listnr’s Triple Carriage Wrap on the Sydney Light Rail is a true stand-out.
Why we love it: Perfectly placed to provide entertainment inspiration for commuters on their journey!
Western Sydney University
Formats: Sydney Trains Portraits
As students are winding down from the summer break, Western Sydney University have turned to Sydney trains to communicate their move to Bankstown CBD and ranking in higher education tables.
Travelling right across the city, the campaign has the capacity to inspire a broad audience to think about their next steps as the New Year gets underway.
Why we love it: The campaign’s clear message is easily digestible for those on-the-go, highlighting their point of difference as the “Best in the West”!
Check out more of these great campaigns below and on our socials!
Canberra Light Rail Station Portraits Australian War Memorial 
Sydney Light Rail Triple Carriage Wrap SCA Listnr 
Sydney Light Rail Interior Domination Blueback 
Sydney Trains Portraits WSU 
Sydney Metro Showcase Taco Bell 
Sydney Light Rail Triple Carriage Wrap Ralph Lauren 
Canberra Light Rail Station Portraits Australian War Memorial 
Sydney Ferries Vessel TakeoverBlueback 
Sydney Trains Portraits WSU 
Sydney Light Rail Interior Domination Blueback 
Sydney Light Rail Triple Carriage Wrap SCA Listnr 
Sydney Light Rail Interior Domination Blueback
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