Welcome to our January Best of the Month selection: a monthly round up of our favourite recent campaigns. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!
LIV Golf
Format: Adelaide Tram Full Wrap
LIV Golf tees off in Adelaide in just a few weeks! Building excitement for this highly anticipated event, an Adelaide Tram Full Wrap has been spotted in the heart of the CBD. The campaign creative seamlessly combines key event details with energetic imagery. The Tram wrap captivates a diverse audience of locals and tourists alike, making it an ideal platform to inform commuters about upcoming events.
Why we love it: Using oversized golf balls, prominent athletes and vibrant brand colours, LIV Golf perfectly tailored the creative to the space, ensuring it’s impossible to miss!
Schweppes
Formats: Sydney Metro Tunnel Wrap
Commuters in Sydney’s Northwest are being drawn into the world of Schweppes with an eye-catching Castle Hill Tunnel Wrap that poses the question, “Where will a sip take you?”. The engaging creative has been inspired by the millions of bubbles that awaken the senses the moment someone opens a bottle of Schweppes – even before they’ve had their first sip. Whether it’s Lemonade, or Lemon, Lime & Bitters, Schweppes has provided a glimpse into where their senses will be transported.
Why we love it: Providing the path between Castle Hill Sydney Metro Station and Castle Towers, the captivating display invites audiences to explore nearby retail stores and pick up a refreshing Schweppes drink.
NMA Pompeii
Formats: Canberra Light Rail Megaside
Step inside Pompeii to experience life in the ancient city before the eruption of Mount Vesuvius nearly 2,000 years ago. With the immersive exhibition now showing, the National Museum of Australia (NMA) utilised a Megaside on the Canberra Light Rail to provide audiences with a glimpse inside Pompeii. The engaging imagery demands attention from the audience, working to ensure maximum visibility and impact.
Why we love it: The campaign perfectly captures the essence of the exhibition – sparking curiosity among commuters and encouraging ticket purchases.
Scape
Formats: Sydney Light Rail Full Wrap, Sydney Metro Digital
Next Stop, Scape! Just in time for the new semester, Scape has taken over the Sydney Light Rail and Sydney Metro with an eye-catching campaign that’s impossible to miss. Highlighting that Scape accommodation is at the ‘Next Stop,’ the bold branding captured the attention of target audiences in close proximity to key campuses. Together with a running banner stretching the length of the vehicle, Scape effectively communicated its key messages: a place for study, for freedom, for friends and for sleep.
Why we love it: The campaign creative vibrantly stands out in the busy city environments, capturing the attention of the target market and ensuring maximum visibility.
Stake
Formats: Sydney Ferries Vessel Takeover
Engaging premium audiences on Sydney Harbour, Stake took over multiple ferry vessels to capture commuters’ attention at their most receptive moments. Leveraging the creative flexibility of Sydney Ferries advertising, multiple designs across the vessel allowed Stake to convey the message that investing with them feels smooth, clear, and fluid. With a simple yet impactful design and clear branding, the campaign effectively communicates its key message further driving maximum audience engagement.
Why we love it: By tying in the message with the creative elements, commuters effortlessly connected the visuals with the idea of seamless investing, therefore reinforcing the campaign’s core message and ensuring lasting impact.
Check out more of these great campaigns below and on our socials!
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