Welcome to our May Best of the Month selection: a monthly round up of our favourite recent campaigns. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!
Beauty and the Beast
Format: Adelaide Tram Full Wrap
Delightfully greeting commuters on the Adelaide Tram Network, Beauty and the Beast invites audiences to “Be Our Guest” as Disney’s enchanting production arrives in Adelaide for the very first time. Dominating the vehicle with a show-stopping purple creative, the Full Wrap showcases dazzling imagery from the musical, including the iconic enchanted rose. Paired with critic quotes and star ratings, the Beauty and the Beast creative transforms the daily commute into a magical teaser for the musical.
Why we love it: Opening at the Adelaide Festival Centre in May 2025, the campaign builds buzz right by the venue, delivering eager audiences straight to the show.
Audible
Formats: Sydney Light Rail MegaTram & Interior Takeover
Bringing audiobooks to the next level, Audible delivered an unforgettable immersive experience for audiences in Sydney. Transforming the Sydney Light Rail MegaTram into the lair of a realistic dragon, Audible turned heads and ignited curiosity across the city. The striking design blurred the lines between fiction and reality, captivating onlookers and inviting them into Audible’s storytelling universe. Once on board, commuters were drawn even deeper into the experience through a dynamic, response-driven Interior Takeover—encouraging interaction, discovery, and a direct connection to Audible’s world of audio adventures.
Why we love it: By pushing boundaries and crafting an immersive experience for commuters, Audible leaves a lasting impression that is remembered beyond the journey.
Amazon
Formats: Sydney Light Rail MegaTram and Sydney Metro Digital Landscapes
Leveraging the excitement of Vivid Sydney, Amazon has showcased its Free Same-Day Delivery service with a high-impact campaign across Sydney Light Rail and Sydney Metro. Timed with the increase in foot traffic during the beloved festival, the campaign uses Amazon’s signature blue branding, iconic imagery, and instantly recognisable logo to create a bold, unavoidable presence for commuters moving through the city. With a clever play on words, the Sydney Metro digital campaign delivers a memorable and entertaining key message by tying it to relatable moments — whether it is Speed Dating or Fast & Furious.
Why we love it: Amazon has taken over multiple premium large format assets across Sydney to command attention and maximise visibility.
Thunderbolts
Formats: Sydney Light Rail Full Wrap
Something dangerous is moving through the city… The Thunderbolts squad has been spotted in action aboard the Sydney Light Rail. Wrapped in a bold, bright yellow Full Wrap, the vehicle made a striking statement, building anticipation for the team’s big-screen debut. As the Thunderbolts stormed through the CBD and South East, the eye-catching activation turned heads and captured the attention of curious commuters – prompting them to hop on, ride to the nearest cinema, and experience the chaos unfold on the big screen.
Why we love it: The campaign brings the world of Marvel to the Sydney Light Rail, setting the stage for the highly anticipated Marvel films to come.
National Gallery of Australia
Formats: Sydney Light Rail Portraits, Sydney Ferries Vessel Takeover and Canberra Light Rail Megaside
Utilising assets with high footfall and long dwell times, commuters across Sydney and Canberra were offered a glimpse into the Cézanne to Giacometti exhibition. Showcasing over 80 works from the Berggruen Collection alongside more than 75 pieces from the National Gallery’s own holdings, the exhibition brings together the avant-garde visions of Paul Cézanne, Pablo Picasso, Georges Braque, Henri Matisse, Paul Klee, and Alberto Giacometti in a rare and immersive celebration of modern art.
Why we love it: Leveraging assets that allow for multiple creative executions, each panel showcased a different artwork, building anticipation for the exhibition.
Check out more of these great campaigns below and on our socials!
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