Welcome to our November Best of the Month selection: a monthly round up of our favourite recent campaigns. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!
Espolon
Formats: Sydney Light Rail – Full Wrap
Espolon Tequila is brightening up the streets of the Sydney CBD with their new Cinco De Mayo inspired Full Wrap campaign. Taking full advantage of the available space, the creative combines Mexican-themed graphics with product visuals and consistent branding. Tongue-in-cheek quips about the social season work to entertain and delight audiences for a humorous and impactful campaign.
Why we love it: The contrasting colours and bright pops of pink make the campaign visually striking and enhance Espolon’s brand presence within the Sydney CBD.
LEGO Christmas
Format: Sydney Light Rail – Triple Carriage Wrap & Interior Domination
LEGO is bringing Christmas to the streets of Sydney with their festive Triple Carriage Wrap and Interior Domination across the Sydney Light Rail. Asking their audience “Is it play you’re looking for?” LEGO is inspiring Sydneysiders to consider LEGO this gifting season. Utilising a market-first special build, seat decals further extend the campaign, bringing various LEGO scenarios to life and guarantee visibility in a high-dwell environment.
Why we love it: Featuring Cataclaws and other iconic mini figures and bringing a range of playful gift ideas to life, LEGO’s Christmas campaign sets the tone for the holiday season, delivering a festive presence to the CBD.
PlayStation
Formats: Sydney Light Rail – Triple Carriage Wrap & Interior Portraits
PlayStation is bursting onto the streets of Sydney with a high-impact, 3D effect Triple Carriage Wrap. Part of the overarching “It Happens on PS5” campaign, PlayStation’s Sydney Light Rail campaign maximises visibility with its attention-grabbing design. With broken windows, destroyed metal and iconic PlayStation branding, the campaign is reaching target audiences by bringing the PS5 gaming experience to life.
Why we love it: The campaign cleverly integrates the actual Light Rail structure and livery into the artwork to create an immersive, hyper-realistic effect.
Event Cinemas
Formats: Sydney Metro – Portraits & Interior Takeover
Event Cinemas is encouraging Sydney Metro commuters to “Give Movies” this gifting season with Portraits and an Interior Takeover. This Christmas themed creative stands out with eye-catching red, capturing attention in high-dwell locations. The campaign speaks to busy people on the go who can appreciate the convenience of gift cards, while also targeting those in close proximity to Event Cinemas located in Castle Hill, Macquarie and the CBD.
Why we love it: Bringing the Christmas spirit to the Sydney Metro, Event Cinemas uses a simple but striking creative to get Sydneysiders excited for the festive season.
Qantas
Formats: Sydney Light Rail – Megaside
Celebrating their partnership with American Airlines, Qantas’ Sydney Light Rail campaign inspires Sydneysiders to choose their next holiday destination within the USA, Canada and Mexico. The campaign uses the Megaside format perfectly, going bold with the airlines’ recognisable tail branding while showcasing some of the travel destinations on offer. Spanning multiple vehicles, Qantas balances impact with high frequency, ensuring its campaign is viewed far and wide throughout Sydney’s CBD and South Eastern suburbs.
Why we love it: The complementary brand colours and simple visuals communicate the Qantas and American Airlines partnership at a glance, making for an extremely effective OOH campaign.
Check out more of these great campaigns below and on our socials!
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