Welcome to our October Best of the Month selection: a monthly round up of our favourite recent campaigns. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye-catching imagery!
Pump
Formats: Sydney Light Rail Full Wrap
Life’s too interesting to make a sip stop. So keep the good times rolling, grab a Pump, and flow with your go! To capture the attention of commuters in areas of high activity, Pump has launched an impactful Full Wrap on the Sydney Light Rail. Strategically designing the creative for the space, the imagery showcases a ribbon of water that seamlessly refreshes and energises the athletes, ultimately connecting with their brand message ‘keep the good times rolling’.
Why we love it: Increasing brand awareness and encouraging conversion, Pump drives directly past popular supermarkets and other retail locations reminding audiences to stay hydrated on the go.
Wise
Format: Sydney Light Rail Full Wrap & Interior Takeover, Sydney Metro Showcase & Portraits, My Fast Ferry Digital
Spending money just got Wiser! Reaching commuters across Sydney with a multi-modal campaign, Wise is proving how seamless currency transfers can be! Painting the town green, commuters across Sydney Light Rail, Sydney Metro and My Fast Ferry networks could not miss Wise’s enticing creative. Employing multiple creatives, each designed to deliver a different key message, enabled Wise to speak to a broad audience at multiple touchpoints along their journey.
Why we love it: Capturing commuter attention across multiple modes, Wise has adopted a playful approach to engage and resonate with a diverse target audience.
McDonalds – Grimace Shake
Formats: Adelaide Tram Full Wrap & Digital
The Grimace Shake has arrived Down Under! Guiding commuters to McDonald’s locations throughout the city, an Adelaide Tram and Digital network takeover has generated excitement among eager audiences for the highly anticipated launch. With contextually relevant placements, the vibrant purple campaign effectively conveys the key campaign message: ‘Next stop, Macca’s’. This enticing call to action encourages commuters to hop on board and try the new product.
Why we love it: This campaign cannot be missed! McDonald’s has captured the attention of Adelaide audiences with the loveable Grimace prominently displayed on the Tram.
Jack Daniels – Mini Can
Formats: Sydney Light Rail Full Wrap & Interior Domination
Small can, Big campaign. Jack Daniels has leveraged an impressive Full Wrap on the Sydney Light Rail to demand the attention of audiences in the CBD and South East. Once on board the vehicle, Jack Daniels has provided commuters with an immersive experience intended to provide a glimpse of their newest product. Designed to drive awareness, this campaign creatively showcases the brand’s unique identity while inviting passengers to experience the same spirit and whiskey taste in their new Mini Can.
Why we love it: Jack Daniels has effectively designed their campaign to the asset, ultimately maximising reach and impressions among pedestrians and commuters alike.
Singapore Airlines
Formats: Sydney Light Rail Full Wrap, Sydney Ferries Vessel Takeover, My Fast Ferry Digital
As the warmer weather rolls in and Sydneysiders embrace the sunshine, Singapore Airlines has taken advantage of the increased foot traffic by targeting key audiences on Sydney Ferries, My Fast Ferry and Sydney Light Rail. Promoting its world class service, the airline has created a welcoming atmosphere that transports commuters from Sydney to Singapore and encourages the audience to choose Singapore Airlines to travel to their next destination.
Why we love it: Utilising a multi-format execution ensures maximum exposure, allowing Singapore Airlines to connect with premium audiences ahead of the busy travel period.
UNSW Canberra
Formats: Canberra Light Rail Full Wrap
UNSW has utilised the Canberra Light Rail to engage with current and prospective students in close proximity to the Canberra campus. Looking through the windows of the vehicle, UNSW provides a glimpse into societal and environmental issues currently faced in the world today. The vibrant yellow creative has been designed to capture the attention of commuters, drivers, and pedestrians while effectively communicating the message of their ‘Progress For All’ campaign.
Why we love it: This targeted approach ensures that UNSW reaches its intended audience, fostering awareness and interest in the valuable programs on offer.
Check out more of these great campaigns below and on our socials!
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