Welcome to our Best of the Month selection: a monthly round up of our favourite recent campaigns. We love to celebrate our clients who are making great transit creative, designed perfectly for the space, with bold colours and eye catching imagery!
Amazon Prime Video – Lord of the Rings: The Rings of Power
Formats: Sydney Light Rail Full Wrap
The highly anticipated Lord of the Rings saga, The Rings of Power, is bringing an epic fantasy journey to the small screen – and the Sydney Light Rail! As Amazon’s most expensive show to date, The Rings of Power is bringing this much loved classic into the modern era. The fully wrapped tram is just a sneak peek at the cast of characters and visually stunning production on show.
Why we love it: Epic visuals wrapping the Light rail to transport you directly to Middle Earth!
Macquarie University Open Days
Format: Sydney Metro Showcases
A regular advertiser on the Sydney Metro Northwest, Macquarie University switched up their usual branding for this recent Open Days campaign. Maintaining their “to the power of us” messaging, they used bold colour and a simple message to stand out within the Sydney Metro station environment and capture the attention of their target audience.
Why we love it: Simple messaging and bright colours to grab attention!
Events ACT – Floriade
Format: Canberra Light Rail Full Wrap
Spring has sprung in Canberra! Floriade is in full bloom across the Canberra Light Rail with this Full Wrap giving commuters a taste of the annual flower festival. Events ACT have cleverly utilised both sides of the vehicle to showcase different events and imagery, with NightFest bursting with colour across the opposite side of the Light Rail.
Why we love it: Spectacular imagery that makes the festival larger than life!
Virgin Australia
Formats: Sydney Light Rail Portraits and Tasmanian Large Format and Large Format Digital
Australia is officially travelling again! Virgin’s latest Out-of-Home campaign has combined strong branding, their Cabin Crew’s credentials and their rewards program to stay top of mind and appeal to a broad range of future travellers in Sydney and throughout Tasmania.
Why we love it: A mixture of creatives to drive home Virgin Australia’s key brand messages throughout the country.
Sydney Fringe Festival
Formats: Sydney Light Rail Portraits and Interior Domination, Sydney Trains Interior Landscapes
After a two year hiatus, the Sydney Fringe is back! More shows in more locations mean there is something for everyone at this year’s Fringe. A combination of format types perfectly mixes high impact engagement with broad reach and frequency.
Why we love it: Quirky characters and bright colours ooze personality from every format, and QR codes give commuters the opportunity to directly engage and buy a ticket while on the go!
Diageo – Johnnie Walker Blue Label
Formats: Sydney Light Rail Triple Carriage Wrap
In the lead up to holiday retail, Johnnie Walker has used an elegantly designed Triple Carriage Wrap to keep the premium Blue Label whisky top of mind for gifting. As the jewel in the crown of the Johnnie Walker product range, Blue Label is perfectly placed on Sydney’s most premium transit format – the Sydney Light Rail.
Why we love it: Clever use of repetition and branding to maintain the products’ premium feel across the wrap.
Check out more of these great campaigns below and on our socials!
Amazon Prime Video – The Rings of Power Sydney Light Rail Full Wrap 
Macquarie University Open Days – Sydney Metro Showcase 
Canberra Light Rail Floriade Full Wrap 
Tasmanian Large Format Virgin Australia 
Canberra Light Rail Floriade Full Wrap 
Sydney Light Rail Portraits Virgin Australia 
Sydney Light Rail Sydney Fringe Festival Portraits 
Sydney Trains Sydney Fringe Festival Interior Landscapes 
Sydney Light Rail Triple Carriage Wrap Johnnie Walker Blue
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